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May 08, 2013
Digital Shirt & TVC Lead HSBC Lions ‘Legendary Journey’
HSBC, principle sponsor of the British and Irish Lions, is building excitement around the team’s upcoming tour of Australia with a new film, TV spot and interactive YouTube experience. >>
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Mar 11, 2013
O2’s England #RugbyMums Mother’s Day Campaign
O2 added a real-time strand to its wider England Rugby activation with a #RugbyMums initiative revolving around the England versus Italy 6 Nations match which took place on Mother’s >>
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Feb 18, 2013
Adidas Teamwork Display Launches British Lions Kit
To celebrate the 125th anniversary of the British & Irish Lions rugby shirt, equipment partner adidas emphasised partnership and teamwork when it challenged rugby fans to ‘Stand Together’ at >>
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Feb 15, 2013
Accenture Analytics App Offers 6 Nations Insights
Accenture, in the second year of its role as the Official Technology Partner for the 2012 and 2013 RBS 6 Nations Rugby Championship, has launched its official championship mobile >>
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Feb 05, 2013
RBS Enhances ‘Six Nations Rugby Live Challenge App’
RBS has unveiled the latest version of its rugby Live Challenge App to coincide with the weekend kick-off of the 2013 Six Nations. Once again the tournament’s anchor >>
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Feb 05, 2013
IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
IBM is leveraging its new five-year strategic partnership with the Rugby Football Union (RFU) as its official analytics partner by launching ‘TryTracker’. This is a new data-led online >>
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Feb 05, 2013
BMW RFU SweetChariot Comp Drives Rugby Fans Home
As the Six Nations got underway last weekend new Rugby Football Union (RFU) sponsor BMW leveraged the excitement around the England rugby team by rolling out additional elements to >>
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Aug 15, 2012
Beckham In Sainsbury’s Ext- raordinary Paralympics Ads
Supermarket giant Sainsbury’s leverages its Paralympic sponsorship by launching its ‘Here’s To Extraordinary’ campaign. The campaign’s approach aims to showcase the dedication, determination and desire of >>
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Aug 15, 2012
Thanks For The Warm Up Say C4 Paralympic Superhumans
Move over Olympians, here come the Superhumans. That’s the core message in Paralympic broadcaster Channel 4 ‘Meet The Superhumans’ campaign which introduced a new message as the Olympics >>
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Mar 29, 2012
Under Armour Runs First European Ad Campaign
Welsh International Rugby Union star Jamie Roberts (fresh from his Grand Slam triumph) and mixed martial artist Chloe Bruce face off in the unlikely ‘new battle’ in the >>
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