Apr 12, 2013
The Masters is one of the most exclusive events in the world: perhaps the only thing harder to get than a tournament ticket is an Augusta National membership. >>
Mar 21, 2013
Puma hopes 2013 will be a pioneering year as it aims to re-energise the brand via a fresh platform – The Nature Of Performance – which underpins a new >>
Jan 15, 2013
One of the worst kept secrets in sports marketing is a secret no more – Northern Ireland’s Rory Mcllroy has been unveiled as Nike’s newest superstar ambassador with a >>
Jul 20, 2011
In July 2011 The Open title sponsor HSBC unveiled its youngster targeted ‘Golf Roots’ programme in tandem with The R&A. Expanding its relationship with the sport’s guardian body, the >>
Jul 14, 2011
The imaging brand will host an experiential area, The Nikon Photo Experience, at this year’s Open offering fans the chance to have their own golf swing analysed by a >>
Jun 05, 2011
In its first year Patron of The Open, official banking partner HSBC’s ‘at event’ activation focuses on the HSBC Open Championship Golf Zone – an interactive, free experience space >>
May 10, 2011
Long term global golf sponsor HSBC has turned to an augmented reality mobile application as part of its integrated campaign to support sponsorship of the Women’s LPGA Championship. >>
Jan 10, 2011
Imaging, printing and networking tech outfit Konica Minolta launched its activation around its sponsorship of CBS Sports’ coverage of the 2011 US PGA Golf Tour with a two >>
May 10, 2010
Nike, a brand with an eye for an opportunity, tries to face the Tiger Woods’ sex scandal head on with this father and son viral. The black and white >>
Jan 10, 2010
Glenlivet, the US’ top selling single malt Scotch, has signed up as the national presenting sponsor of the 2010 Playboy Golf Scramble. The Pernod Ricard brand is backing >>