May 08, 2013
Nando’s Real-Time ‘Fergie-Time’ Newsjacking Tweet
The real-time marketing trend goes on and this week’s stand out piece of digital opportunism came from restaurant brand Nando’s in response to the news of Sir Alex Ferguson’s >>
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Mar 21, 2013
Puma Offers UGC Cash For Nature Of Performance Ads
Puma hopes 2013 will be a pioneering year as it aims to re-energise the brand via a fresh platform – The Nature Of Performance – which underpins a new >>
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Feb 27, 2013
Heineken Champs League Interview-Campaign Viral
These days jobs are scarce and candidates are plentiful. So how do event and sponsorship departments make sure they are picking the best talent from thousands of applications? By >>
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Feb 21, 2013
DHL Man Utd Google+ Hang-out For Training Kit Launch
In the early hours of Valentine’s Day morning, official logistics partner DHL announced via Twitter that Manchester United lovers would have the chance to interact directly with several players >>
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Feb 12, 2013
Orange’s CAN Sponsorship Led With Digital Fan Tools
Sunday Mba’s superb volley for the Super Eagles in Johannesburg on Sunday ensured Nigeria beat Burkina Faso to claim their third African Nations Cup. It also brought to an >>
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Jan 14, 2013
Good/Bad/Ugly Day For USA Stadium Naming Rights Deals
The NFL’s Cleveland Browns signs its first naming rights deal with FirstEnergy on the same day that MLS’ Sporting Kansas City’s stadium naming contract with Livestrong ends abruptly. To >>
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Nov 19, 2012
Coca-Cola’s Branded ‘Cup Of Dreams’ TV Show
To celebrate the 10th year of the ‘Coca-Cola Cup’ football tournament, Havas Sports & Entertainment has launched a reality TV show in Argentina called ‘Sueños de Copa’. Coke’s new ‘Cup Dreams’ reality TV >>
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Nov 15, 2012
Swedbank’s CSR ‘Friendship Arena’ Naming Rights Move
The new Swedish nation stadium, which was officially opened on 14 November with a friendly football match between Sweden and England, was originally slated to be called the >>
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Oct 19, 2012
Western Union’s ‘Pass’ UEFA Europa Educational Initiative
Patrick Vieira is the brand ambassador and front man for Western Union’s new educational CSR initiative that activates its rights as the new Global Partner of the UEFA >>
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Aug 24, 2012
Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
Chevrolet has marked the announcement of its new Manchester United partnership with a fan-created short film competition in partnership with Mofilm called 2:59@Old Trafford. The idea behind the >>
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