Feb 22, 2013
Nike Armstrong Ads Show Endorser Disasters Live Forever (Online)
Unfortunately for Nike, Lance Armstrong’s semi-confessional interview with Oprah’s isn’t the only Armstrong TV content attracting huge numbers of viewers. Armstrong’s anti-doping Nike commercial ‘What Am I On?’ >>
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Aug 15, 2012
P&G Gives Olympian Mums A Family Home Experience
A core part of the IOC TOP global partner’s at-Games plan for London 2012 was P&G’s Family Home – a hospitality and experiential initiative that the brand itself >>
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Aug 15, 2012
Beckham In Sainsbury’s Ext- raordinary Paralympics Ads
Supermarket giant Sainsbury’s leverages its Paralympic sponsorship by launching its ‘Here’s To Extraordinary’ campaign. The campaign’s approach aims to showcase the dedication, determination and desire of >>
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Aug 15, 2012
Thanks For The Warm Up Say C4 Paralympic Superhumans
Move over Olympians, here come the Superhumans. That’s the core message in Paralympic broadcaster Channel 4 ‘Meet The Superhumans’ campaign which introduced a new message as the Olympics >>
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Jul 19, 2012
Halford’s ‘Tour De Francis’ Amplifies ITV Tour Deal
Halfords is running an innovative campaign to amplify its sponsorship of ITV’s coverage of this year’s the Tour de France by using web films to help people experience the >>
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Jun 27, 2012
Team Sky’s Tour Track: An Elite Sonic Logo Signature
Team Sky has linked with music producers The Elite to create a bespoke soundtrack called ‘Go Far’ to support the team’s bid for the 2012 Tour De France. >>
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May 23, 2012
Gillette’s ‘Great Start’ Facebook Coaching Grants
Parent company P&G’s global Olympic sponsorship might be all about mums, but Gillette’s brand manager Jared Regan says its ‘Great Start’ campaign aims to involve ‘tracksuit dads’. Launched >>
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May 01, 2012
Adidas London2012 Twitter/TV Urges Brits 2 Take The Stage
Take The Stage, adidas London 2012 rallying cry, is its biggest ever campaign and has been rolling out through April through multiple strands and channels. The campaign’s umbrella >>
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Apr 25, 2012
Powerade S Africa ‘Train Like An Olympian’ Competition
In South Africa, Powerade has launched its “Train Like an Olympian” campaign to activate the energy drink’s sponsorship rights for London 2012. The initiative offers six South Africans >>
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Mar 29, 2012
Cadbury’s 2012 ‘Goo Games’ Reaches Closing Ceremony
As Easter approaches, UK chocolate consumers and Olympic fans are nearing the end of the Cadbury Creme Egg ‘Goo Games’ season. Last week saw the release of >>
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