May 02, 2013
Vodafone’s Zoozoos Back In IPL Mobile Web Campaign
For IPL 2013 Vodafone, the official partner for IPL and the on-air co-presenting sponsor on TV, has brought back its eclectic Zoozoos characters for this year’s cricket-led campaigns. >>
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Apr 26, 2013
Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape >>
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Apr 26, 2013
Sony MAX’s IPL Films & Flashmobs Get India Dancing
MAX, exclusive broadcaster of the Indian Premier League, has based its Pepsi IPL 2013 ‘Sirf Dekhneka Nahi’ marketing campaign around celebratory dance. The work is based on the >>
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Apr 24, 2013
Pepsi IPL6: From Tweet20 & TV To Gaming Engines & FanCans
With Season 6 in full swing, you can’t escape title sponsor Pepsi’s integrated, multi-platform IPL activation. The campaign has such breadth and depth that it is a challenge >>
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Nov 19, 2012
Vodafone’s ‘Get Away With It’ Cricket vBook & Mobile App
Worried about missing any of this summer’s Australian cricket action? Vodafone has just the solution for you – the vBook. A vBook looks like any old regular >>
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May 01, 2012
Adidas London2012 Twitter/TV Urges Brits 2 Take The Stage
Take The Stage, adidas London 2012 rallying cry, is its biggest ever campaign and has been rolling out through April through multiple strands and channels. The campaign’s umbrella >>
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May 10, 2011
Hero Honda’s Kricket Ka Karizma World Cup Game
Hero Honda’s aim was to use its ICC Cricket World Cup 2011 sponsorship to raise awareness and generate buzz around its flagship Karizma ZMR bike model. While >>
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May 09, 2011
Reliance Signs Biggest Ever Bat At Cricket World Cup
Reliance Communications, India’s largest telecoms provider, bases its marketing on enhancing its customers experience of India’s three passions – cinema, music and cricket. ICC global partner Reliance Communications’s >>
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May 09, 2011
Nike Bleeds Blue For India At ICC Cricket World Cup
Taking a classic patriotic approach, the pledge-based ‘Blled Blue’ campaign aims to bring to life the passion and obsession for the sport shared by both Team India’s players and >>
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May 09, 2011
VB Shouts The Nation In Ashes Defeat
In January Carlton & United Breweries, the official beer sponsor of the Australian national cricket team, honoured its pre tournament pledge to ‘Shout The Nation’ – buying the whole >>
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