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Apr 11, 2013
Capital One’s Digital Focus For NCAA March Madness
NCAA Corporate Champion Capital One turned to comedy to connect with March Madness fans with a parallel traditional and digital campaign fronted by current brand ambassador Alec Baldwin alongside >>
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Mar 28, 2013
AT&T’s As-Live Twitter Clips & Kid-Led March Madness TVCs
AT&T’s 2013 NCAA activation blends last year’s kids-say-the-funniest-things approach with the company’s umbrella ‘It’s Not Complicated’ big idea with work that focuses on digital as much as traditional media >>
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Mar 21, 2013
Coke Zero’s NCAA ‘It’s Not Your Fault’ March Madness
Coke Zero is using Coca-Cola’s rights as an NCAA official Corporate Champion to tie-in March Madness with its new ‘It’s Not Your Fault’ campaign. Part of the >>
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Feb 15, 2013
Sprite’s Global NBA All-Star ‘Uncontainable Game’
This weekend will see the culmination of Sprite’s year-long search for the ‘most expressive ballers on the planet’ as its ‘Uncontainable Game’ winners take to the boards during the >>
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Jun 22, 2012
Nike’s Hails LeBron James & NBA Sponsors Go Digital
Nike’s ‘The Ring Maker’ campaign: a cynical piece of premeditated marketing or a clever low latency sports event real time response? You decide! The very first commercial >>
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May 01, 2012
Adidas London2012 Twitter/TV Urges Brits 2 Take The Stage
Take The Stage, adidas London 2012 rallying cry, is its biggest ever campaign and has been rolling out through April through multiple strands and channels. The campaign’s umbrella >>
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Apr 19, 2012
Nike’s ‘Rise As One’ March Madness Activation
As March Madness 2012 approaches, Nike has launched a new campaign revolving around the NCAA basketball tournament called ‘Rise As One’. This is an integrated initiative spanning multiple >>
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Apr 06, 2012
Nike vs Adidas > Battle Of Big Sports Brand Endorsers
As the heavyweight summer sports events draw ever closer, the two biggest beasts of the sportswear world have ramped up their own head-to-head marketing battle with new international campaigns >>
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Mar 29, 2012
Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
New March Madness TV spots for Dove Men+Care, running under the tagline ‘Journey To Comfort’, features the personal ‘college ball’ stories of star basketball endorsers Shaquille O’Neal and >>
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Mar 05, 2012
Powerade/7-Eleven’s March Madness QR Code Cups
NCAA official sports drink Powerade, has linked up with 7-Eleven to celebrate March Madness by putting QR codes on its Big Gulp Cups to give fans access to exclusive >>
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