Feb 04, 2013
Oreo Lights Up Twitter As Super Bowl Goes Dark
While, the Super Bowl blackout helped those marketers worried that a one-sided blow-out would undercut the millions spent on second-half TV commercials, it was Oreo marketers who will be >>
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Feb 01, 2013
Big Game’s Big Easy Bud Light Super Bowl Hotel Experience
Few sponsors are more ambitious in their activation at the Super Bowl than Bud Light and much of this year’s Big Game campaign revolves around its takeover of the >>
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Feb 01, 2013
Mashable Super Bowl Pre-Release Ads Mash-Up
Super Bowl ads are legendary: famed for their wit, creativity, blockbuster budgets, or, failing that, their lame sex appeal and clumsy sales messages. And at $3.7m for 30-seconds (plus >>
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Jan 30, 2013
Papa John’s ‘Coin Toss Experience’ Super Bowl Pizza Promotion
With Super Bowl XLVII just a day or two away, the world’s marketing blogs and insight resources are awash with sponsor activation and advertiser analysis. Indeed, it is genuinely >>
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Jan 21, 2013
KFC’s ‘Official Sponsor Of Couchgating’ Ambushes NFL
There may be 73,208 seats in the Mercedes Benz Superdome, the New Orleans stadium that will host this year’s Super Bowl XLVII, but for those 50 million or >>
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Jan 14, 2013
Good/Bad/Ugly Day For USA Stadium Naming Rights Deals
The NFL’s Cleveland Browns signs its first naming rights deal with FirstEnergy on the same day that MLS’ Sporting Kansas City’s stadium naming contract with Livestrong ends abruptly. To >>
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Sep 16, 2012
Pepsi NFL Anthems Continues Sport/Music Blend Trend
The 2012/13 competition saw soft drinks behemoth Pepsi kick off the first season of its astonishing new 10-year, $2.3bn deal – one of the largest sports sponsorship deals in history. >>
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May 05, 2012
Int’l Trends Presentation > NFL 2012 Partner Summit
Activative’s global activation trends and creative stimulus presentation at 2012 NFL Canada’s International Partner Summit in Toronto. Download presentation pdf.
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Apr 27, 2012
Verizon Sponsors NFL 2012 Draft Dream Sweepstakes
The US mobile telecoms provider offered three fans the opportunity to announce picks in the third round of the 2012 NFL Draft through its sponsorship of the league’s Draft >>
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