May 08, 2013
Nando’s Real-Time ‘Fergie-Time’ Newsjacking Tweet
The real-time marketing trend goes on and this week’s stand out piece of digital opportunism came from restaurant brand Nando’s in response to the news of Sir Alex Ferguson’s >>
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May 08, 2013
Digital Shirt & TVC Lead HSBC Lions ‘Legendary Journey’
HSBC, principle sponsor of the British and Irish Lions, is building excitement around the team’s upcoming tour of Australia with a new film, TV spot and interactive YouTube experience. >>
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May 02, 2013
Vodafone’s Zoozoos Back In IPL Mobile Web Campaign
For IPL 2013 Vodafone, the official partner for IPL and the on-air co-presenting sponsor on TV, has brought back its eclectic Zoozoos characters for this year’s cricket-led campaigns. >>
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Apr 26, 2013
Vine Baseball Cards Front Playstation MLB13 The Show
Market leading baseball game, Sony Playstation’s MLB 13: The Show, ran an Opening Day campaign for its latest new season edition that modernised a classic baseball collecting tradition by >>
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Apr 26, 2013
Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape >>
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Apr 26, 2013
Sony MAX’s IPL Films & Flashmobs Get India Dancing
MAX, exclusive broadcaster of the Indian Premier League, has based its Pepsi IPL 2013 ‘Sirf Dekhneka Nahi’ marketing campaign around celebratory dance. The work is based on the >>
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Apr 24, 2013
Pepsi IPL6: From Tweet20 & TV To Gaming Engines & FanCans
With Season 6 in full swing, you can’t escape title sponsor Pepsi’s integrated, multi-platform IPL activation. The campaign has such breadth and depth that it is a challenge >>
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Apr 15, 2013
Bud’s MLB Opening Week: Bars, Cans & Clydesdales
As most of the MLB’s big sponsors roll out activation for the new 2013 season, Opening Week presenting partner Anheuser-Busch is leveraging both its league rights and its 23 >>
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Apr 15, 2013
MLB’s Player/Fan ‘#IPlay’ 2013 Campaign Launches Season
To coincide with Opening Day, MLB has launched a new 2013 campaign showcasing the motivation behind baseball’s new generation of stars called ‘I Play’. Developed by agency Hill >>
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