The content you are trying to access is available exclusively to Activative subscribers.




Subscriptions are available in the following tiers (according to company size) – to subscribe just email us at and indicate which tier you would like and we will set you up.


Tier One: 1 to 25 users > £2000/$2500/€2315 per year
Tier Two: 26 – 50 users > £2750/$3400/€3180 per year
Tier Three: 51 – 100 users > £3250/$4000/€3750 per year


NB If you are subscribing from within the UK, your purchase will be subject to standard rates of VAT.


Subscriptions include access to all of our content across our 3 core services (Activative Source, Activative Platform & Activative Insight) and provide analysis the latest stand-out sports + entertainment activation sponsorship, rights holder and sports brand campaigns, low latency insights and intelligence on contemporary activation approaches, strategies and tactics and a ‘first light of dawn’ look at trends and innovations.


Activative Source showcases the world’s most innovative and important sports + entertainment partnership activation. We identify and analyse the campaigns you need to know about to stay at the forefront of the evolving leverage landscape. This dual ‘online database’ and ‘weekly newsletter’ service provides access to 1000s of case studies (analysing objectives, strategies, tactics, creative assets, property-relevance, trends, technologies and results, plus our own insights and learnings.


Activative Platform is a curated digital magazine providing real-time sponsorship activation news and views by aggregating key industry stories, films, features, opinion and comment from 1000+ global sources (Websites, RSS, Facebook, Twitter & YouTube) spanning property owners, rights holders, governing bodies, sponsors, brands, agencies and leading industry thinkers. Ensuring subscribers are up-to-date with the very latest sponsorship work and insights.


Activative Insight is a monthly briefing report service that offers a deeper-dive into a specific property or a contemporary sponsorship activation trend, strategy or technology. These reports not only analyse topic-relevant sponsorship activation and ambush activity, but also reference them to relevant previous work, explore the key drivers of change and link activation to socio-cultural, economic and technology trends to provide a more holistic perspective.


What Our Clients Say


As an agency always looking to be at the forefront of creative work in the sports and entertainment space, Activative is an invaluable resource for us (and our clients) to keep up to date with the latest and greatest creative work from around the world in our industry. It is particularly useful for understanding the variety of work that accompanies major international sporting events and occasions, and of course as a platform for us to share work we are proud of.
Joel Seymour-Hyde, SVP, Octagon (UK)


Activative allows us to keep up with the latest global trends and insights as we strive to enhance our offering and ability. The platform provides case studies and executions that inspire ideas and campaign direction for our clients. We’re able to draw from showcased concepts across a plethora of brands and categories across the sports marketing and sponsorship spectrum. The superb dissection, documentation and analysis of work allows for a deeper understanding and helps shape the way we go about things as a result. Activative is a very valuable tool that we highly recommend.
Struan Campbell, Co-Founder, Levergy (South Africa)


In today’s moving sponsorship landscape, Activative is an essential aid for up-to-date global information on the best pieces of sponsorship activation. It’s a constant source of inspiration which enables sponsorship practitioners at all levels to be at the top of the game.”
Karen Earl, Chairman, European Sponsorship Association


What I value the most about activative is the in-depth analysis of sports marketing campaigns from all over the world. The content is well structured and the contextual analysis offers more depth than any other existing sport & entertainment marketing resource.”
Nik Scotsmans, Sportizon (Belgium)


Activative provides us with creative inspiration, competitive intelligence and strategic understanding across the sport and entertainment landscape. With speedy best practice insights and perceptive analysis, Activative is a unique and useful tool that equips us (and our clients) with invaluable insights from markets right across the world.”
Andrew Condon, Director & Head Of Marketing, The Gemba Group (Australia)


If you’d like to discuss your specific needs, or a bespoke subscription, or if you’d prefer to arrange payment via an invoice from us, email us at and we’ll get right back to you.


Click here to download our ‘Activative Overview & Subscriptions’ pdf. ;