Mar 22, 2013
Baileys & Matis Toronto Fashion Week ‘Bottle Dress’
Baileys Irish Cream teamed up with Canadian designer Lucian Matis to promote the brand’s new bottle design and brand refresh during Toronto Fashion Week with a unique dress made of broken glass. >>
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Feb 21, 2013
Vodafone’s Own ‘London Fashion Week’ Nail Polish
Vodafone, title sponsor of Vodafone London Fashion Weekend, spearheaded its event marketing on Valentine’s Day by launching its own bespoke Vodafone Nail Varnish. As principle partner of the >>
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Feb 18, 2013
Telstra’s Sydney New Year’s Lightshow & Messaging App
Telstra brought its brand ‘connecting friends and family’ promise alive through its sponsorship of the 2012 Sydney New Year’s Eve celebrations which included a smartphone app enabled users to >>
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Feb 15, 2013
Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
A stand out feature of Mercedes-Benz’s New York Fashion Week activation was its innovative blending of design style, CSR programme and social media competition for its ‘Fashion Plates’ initiative. >>
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Jan 30, 2013
Farmers Insurance Wedding At Pasadena Roses Parade
Nothing says New Year quite like a sponsored wedding. On 1 January 2013, Farmers Insurance leveraged the annual Tournament Of Roses Parade’s 54 million strong TV audience to >>
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Jan 09, 2013
Marmite’s Interactive Oxford Street Christmas Lights
Love it or hate it, even London’s beloved Oxford Street Christmas lights are a sponsorship platform these days. And nothing says Christmas quite like flying elves carrying yeast extract >>
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Nov 06, 2012
Content Marketing Re-defined > Red Bull Stratos
What the traditional sponsorship industry can learn from Red Bull’s astonishing ‘Stratos’ project and the evolution of content marketing. Download presentation pdf.
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Oct 21, 2012
RedBull Stratos Content Marketing Or Supersonic Sponsorship?
What a show! The world watched in astonishment as the Red Bull Stratos space diving project saw the energy drink and media brand partner with daredevil Felix Baumgartner >>
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May 23, 2012
Carling Giveaway: Cheers To Queen’s Diamond Jubilee
Carling has signed up as the official beer of ‘The Big Jubilee Lunch’, with the Molsen Coors brand distributing 300,000 free bottles to local street parties. The Big >>
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Mar 22, 2012
Samsung Sponsors Spanish Metro & Renames Station
Probably the most controversial sponsorship in Spain this week saw consumer electronics giant Samsung sponsor Madrid’s most famous metro station Puerto del Solo. The deal sees the station rebranded >>
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