May 02, 2013
Coachella Hangout & Music Track Launch Fruttare In US
Unilever’s is putting music sponsorship at the heart of its US launch campaign for ice cream product Fruttare with a Coachella Festival partnership combining with consumer-created music track collaboration >>
No Comments
Mar 21, 2013
Lotus F1′s Music Partnership With Columbia Records
The new Formula One season roared into action in Melbourne last weekend with a victory for Kimi Räkkönen’s Lotus, which must have been music to the ears of Columbia >>
No Comments
Mar 11, 2013
Taco Bell Consumer-Created SXSW Music ‘Rockumentary’
Taco Bell is turning its own fans and South By Southwest festival goers into music video directors for its ‘Feed The Beat’ SXSW 2013 project. Continuing its marketing >>
No Comments
Feb 22, 2013
MasterCard’s ‘Priceless Remakes’ At 2013 BRIT Awards
Last month we analysed MasterCard’s ‘Priceless Remakes’ campaign which fronted its BRIT Awards 2013 sponsorship activity and this week saw the culmination of the project during the 20 February >>
No Comments
Feb 11, 2013
Pepsi Links With Vevo For Grammys New Artist Series
Pepsi links with The Recording Academy and entertainment platform Vevo for its ‘Best New Artist’’ video series to provide music lovers with a richer Grammy’s experience through a behind-the-scenes, >>
No Comments
Jan 21, 2013
World Listens: 2013 GRAMMY Work Focus On New Talent
‘The World Is Listening’ is the new campaign from The Recording Academy and CBS promoting the 55th GRAMMY Awards (as well as the title of unrelated records from a >>
No Comments
Jan 21, 2013
MasterCard’s BRITs 2013 ‘Priceless Remake’ Videos
Ever dreamed of what it’s like to be your favourite musician and of experiencing a slice of their life? Well MasterCard’s BRIT Awards 2013 activation offers you just such >>
No Comments
Nov 16, 2012
Plan Ballantine’s: Pop Song Lyric Crowdsourcing
Pernod Ricard’s Ballantine’s brand, one of the world’s best selling blended whiskies, has partnered with Spanish pop stars ‘La Oreja de Van Gogh’ on a new crowd-sourced creative >>
No Comments
Oct 15, 2012
Music Sponsorship Case Studies > Ideas+Inspiration
Sample extracts from our recent showcase of current trends, original thinking and best practice in contemporary music sponsorship. Download presentation extracts pdf
No Comments
Sep 10, 2012
Talk Talk’s X Factor Viewer-Created Music Videos
Talk Talk is again the lead sponsor of ITV’s top rated show X Factor and, like its 2011 campaign, this year sees the telecoms brand offer the public a chance to >>
No Comments
