May 03, 2013
H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars
H&M, in its fourth year as an official Coachella sponsor, focused its activation around the first ever exclusive Coachella pool party called ‘H&M Love Music Coachella’. The exclusive, invite-only 13 >>
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May 02, 2013
Coachella Hangout & Music Track Launch Fruttare In US
Unilever’s is putting music sponsorship at the heart of its US launch campaign for ice cream product Fruttare with a Coachella Festival partnership combining with consumer-created music track collaboration >>
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May 02, 2013
Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Long term Coachella partner Heineken added further tech wizardry and experiential gadgetry to its activation foe the 2013 festival. April’s music extravaganza saw it official beer/malt beverage sponsor provide >>
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Apr 15, 2013
Samsung’s Sydney Opera House Sails Imaging Initiative
Samsung is activating its recent partnership with the Sydney Opera House by offering Australians a chance to interact with the nation’s flagship architectural gem by having their own photo >>
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Mar 21, 2013
Spotify’s SXSW Music Links Enhance Live Experiences
Spotify was pushing the musical experience boundaries in Austin at this year’s South By Southwest by partnering with Billboard, McDonald’s, Foursquare and Obscura Digital both at its Spotify House >>
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Mar 21, 2013
Lotus F1′s Music Partnership With Columbia Records
The new Formula One season roared into action in Melbourne last weekend with a victory for Kimi Räkkönen’s Lotus, which must have been music to the ears of Columbia >>
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Mar 11, 2013
Doritos SXSW Consumer-Controlled 62ft #BoldStage
Doritos’ giant #BoldStage, a 62-foot Twitter-powered vending machine stage, is the centrepiece of its sponsorship activation at 2013 South By Southwest (SXSW). Equipped with a four-story-tall LCD screen, >>
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Mar 11, 2013
Nokia & La Blogotheque Link On New Lumia Live Sessions
Nokia and La Blogotheque, a trendsetting group of bloggers and videographers famous for kick-starting musical careers around the world, careers, have linked to showcase new British music talent through >>
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Mar 11, 2013
Taco Bell Consumer-Created SXSW Music ‘Rockumentary’
Taco Bell is turning its own fans and South By Southwest festival goers into music video directors for its ‘Feed The Beat’ SXSW 2013 project. Continuing its marketing >>
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Feb 22, 2013
MasterCard’s ‘Priceless Remakes’ At 2013 BRIT Awards
Last month we analysed MasterCard’s ‘Priceless Remakes’ campaign which fronted its BRIT Awards 2013 sponsorship activity and this week saw the culmination of the project during the 20 February >>
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