Analysis of the Tier One Official Airlines Partner’s sponsorship activation inc. objectives, strategy and multi-phase campaign analysis.
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One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative.
Nestlé is thought to be investing >>
Kopparberg has collaborated with both live music streaming service Spotify and the world’s largest online music catalogue Last.fm to create the Kopparberg Festival Player App.
This joint cider and music brand initiative, devised >>
Six months into its above-the-line London 2012 activation activity, BP is ramping up the focus on its ecology promises and sustainability initiatives – and >>
Morrisons’ Britain’s Got Talent (#BGT) activation lies at the heart of a major business revamp led by two huge ITV show sponsorships (#BGT and Saturday Night Takeaway) and an >>
In one of the more unlikely alliances of the year, the Comparethemarket meerkats have partnered with Gary Barlow to celebrate the insurer’s one year anniversary of its Coronation Street >>