Inspiring Sports Marketing
XXXX, the official beer of the Queensland Maroons, leveraged its partnership during State of Origin II and III through a new logo based initiative championing the >>
27/06/2022
XXXX & Queensland Maroons Spotlight Regional Communities In State Of Origin Activation
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21/02/2012
London 2012 Campaign Case Study > British Airways
Analysis of the Tier One Official Airlines Partner’s sponsorship activation inc. objectives, strategy and multi-phase campaign analysis.
Download case study pdf.
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15/06/2012
Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative.
Nestlé is thought to be investing >>
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21/06/2012
Kopparberg, Spotify & Last.fm Link On Festival App
Kopparberg has collaborated with both live music streaming service Spotify and the world’s largest online music catalogue Last.fm to create the Kopparberg Festival Player App.
This joint cider and music brand initiative, devised >>
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21/02/2012
BP’s 2012 Target Neutral Eco Work Rebuilds Brand Image
Six months into its above-the-line London 2012 activation activity, BP is ramping up the focus on its ecology promises and sustainability initiatives – and >>
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26/04/2023
Adidas ‘From Sunrise To Sunset’ Initiative Supports Brand Fans Wanting To Stay Fit During Ramadan
Adidas sought to show that people don’t have to choose between fasting or working out during the holy month of Ramadam through a Swedish initiative called ‘From >>
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16/04/2013
Morrisons #BGT Sponsorship Leads Marketing Overhaul
Morrisons’ Britain’s Got Talent (#BGT) activation lies at the heart of a major business revamp led by two huge ITV show sponsorships (#BGT and Saturday Night Takeaway) and an >>
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26/11/2013
Comparethemarket/Barlow Link Album Launch & Corrie Sponsorship Anniversary
In one of the more unlikely alliances of the year, the Comparethemarket meerkats have partnered with Gary Barlow to celebrate the insurer’s one year anniversary of its Coronation Street >>
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18/10/2011
EDF 2012 ‘Thank Yous’: Deflecting Cost Criticism?
EDF Energy, a London 2012 Tier One domestic sponsor and LOCOG’s sustainability partner, has launched a new ‘Thank yous’ initiative – the latest phase >>
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