Analysis of the Tier One Official Airlines Partner’s sponsorship activation inc. objectives, strategy and multi-phase campaign analysis.
Download case study pdf.
Feb 21, 2012
London 2012 Campaign Case Study > British Airways
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Jun 15, 2012
Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative.
Nestlé is thought to be investing >>
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Jun 21, 2012
Kopparberg, Spotify & Last.fm Link On Festival App
Kopparberg has collaborated with both live music streaming service Spotify and the world’s largest online music catalogue Last.fm to create the Kopparberg Festival Player App.
This joint cider and music brand initiative, devised >>
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Oct 18, 2011
EDF 2012 ‘Thank Yous’: Deflecting Cost Criticism?
EDF Energy, a London 2012 Tier One domestic sponsor and LOCOG’s sustainability partner, has launched a new ‘Thank yous’ initiative – the latest phase >>
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Feb 21, 2012
BP’s 2012 Target Neutral Eco Work Rebuilds Brand Image
Six months into its above-the-line London 2012 activation activity, BP is ramping up the focus on its ecology promises and sustainability initiatives – and >>
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Aug 15, 2012
Thanks For The Warm Up Say C4 Paralympic Superhumans
Move over Olympians, here come the Superhumans.
That’s the core message in Paralympic broadcaster Channel 4 ‘Meet The Superhumans’ campaign which introduced a new message as the Olympics came to >>
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Jul 15, 2011
Oakley’s You Vs Cavendish Digital Race Challenge
Fans of customised, first person sports films, interactive games and the Tour de France will love Oakley’s new digital campaign which gives players the >>
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May 10, 2012
Bombay Sapphire’s Tribeca Film Festival NYC Activation
In 2012 the upmarket gin brand extended its official sponsor status of the iconic Tribeca Film Festival with a suite of initiatives all aimed >>
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Nov 06, 2012
Heineken’s SkyFall ‘Crack The Case’ Sponsorship
Heineken’s ‘Crack The Case’ spearheads the beer brand’s Skyfall activation and fronts a reported $45m investment in the 23rd James Bond film.
Making the most of >>
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Dec 07, 2011
Augmented Reality Events In Adidas Scotland New Kit Launch
Early December, following on from the Euro 2012 draw, adidas unveiled the new Scotland kit with an augmented reality ambient launch.
The initiative took place >>
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