Inspiring Sports Marketing
The World Surf League (WSL), the global professional surfing governing body and tour, promoted its Rip Curl Finals within the game Candy Crush through a >>
20/09/2023
World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament
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19/06/2023
Colombian Chocolate Milk Brand Pingüinos Challenges Outdated Social Norms In Sports-Themed ‘The Important Thing Is Inside’
Bimbo owned chocolate milk brand Pingüinos promoted and energised interest around its cartoon packaged drink in its home market of Colombia through a swimming and soccer >>
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23/05/2023
Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition
Rip Curl continues to evolve the surfing landscape with the Spring 2023 launch of the world’s first virtual surfing competition – ‘The Rip Curl Virtual >>
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02/05/2023
Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’
With fewer than 500 days to go to the Paris 2024 Olympic and Paralympic Games, Allianz France launched a campaign supporting the global group’s >>
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10/03/2023
Woolworths & Komo Tech Build Gaming Hub To Help Aussie Netball Kids ‘Pick Fresh, Play Fresh’
Woolworths activated its partnership with Netball Australia in March through an initiative called ‘Pick Fresh, Play Fresh’ based around a digital engagement hub with >>
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03/02/2023
O’Neill Looks ‘Between the Lines’ For Scenic Triple Board Sports Campaign By C41
Surf and lifestyle brand O’Neill linked up with agency/production house C41 for a film and outdoor campaign called ‘In Between The Lines’ inspired by board sport lifestyles and >>
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17/11/2022
Aussie Surf Star Ethan Ewing Fronts Latest Spot In Oakley’s Global ‘Be Who You Are’ Series
10 November saw Oakley launch the latest Australian iteration in its ongoing ‘Be Who You Are’ video series with professional surfer and brand ambassador Ethan Ewing. The digital-first >>
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10/11/2022
Nike & Prince-Fraser ‘Fear Of / Deep Is The Water’ Flags Barriers Stopping Black Community Swimming
Nike Swimm linked with artist Tayler Prince-Fraser for a UK based initiative – based around a short film and a photography exhibition – exploring the socio-cultural barriers >>
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24/08/2022
Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging
Carlsberg celebrated 30 years of its Liverpool FC sponsorship – the longest brand alliance in the Premier League dating back to 1992 – through an integrated, multi-channel >>
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30/05/2022
Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed >>
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