Inspiring Sports Marketing
Indian broadcast giant Sony Sports Network rolled out a new, own-platform campaign called ‘Laga Panja / Let’s Arm Wrestle’ to promote the inaugural season of its >>
27/07/2023
Sony Sports Network Unleashes ‘Laga Panja / Let’s Arm Wrestle’ To Promote The Pro Panja League
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24/07/2023
Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
Leveraging FIFA’s 2023 Women’s World Cup, football magazine Panenka teamed up with Spanish footballers association FUTPRO and shin guard manufacturer Flekick on a project that shines a >>
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03/04/2023
Liquid Death Canned Water ‘Hoops Head’ Sees Jalen Green Play Basketball With Severed Head
Canned water brand Liquid Death teamed up with Houston Rockets’ Jalen Green for a typically macabre marketing stunt based around playing basketball with a severed head >>
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10/03/2023
Mastercard’s #TeamLeo ‘Passing On The Love Of Football. Priceless’ Activates UCL Player Mascot Programme
March saw Mastercard team up with Lionel Messi to leverage the UEFA Champions League with a campaign built around the power of the player’s name >>
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17/02/2023
Hackney Women’s FC & Sponsor We Are Fearless Launch New Kit To Mark LGBT History Month
Europe’s first openly lesbian football team, Hackney Women’s Football Club (HWFC), teamed up with sponsor and sports, culture and entertainment agency We Are Fearless to >>
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08/02/2023
Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
NBA super star Giannis Antetokounmpo features in Google’s 2023 Super Bowl commercial which promotes the brand’s Pixel smartphone and focuses on how the handset fixes >>
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08/02/2023
Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour
Volleyball World teamed up with agency Ogilvy Amsterdam to transform waste into a unique new winners’ trophy at the finals of the 2022 Beach Pro >>
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08/02/2023
ESPN’s Latest ‘This Is SportsCenter’ Spot ‘Seconds’ Stars Olympian Sydney McLaughlin
US sports broadcaster rolled out a new spot in its ongoing, long-running ‘This Is Sports Centre’ series on 3 February titled ‘Seconds’ and starring Olympic gold medalist >>
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08/02/2023
Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team
The Disney owned Indian sports media giant Star Sports rolled out a promo for its coverage of the ICC Women’s T20 World Cup 2023 called ‘Her Story’ which pays >>
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07/02/2023
Nike Air Max Gold Bullet Promoted Via Futuristic 3D ‘Born From Tomorrow’ App Spot
The start of February saw the US sportswear behemoth launch a Nike Air campaign for the new ‘Air Max 97 Gold Bullet’ sneakers via a sci-fi >>
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