Inspiring Sports Marketing
On 16 September Nike’s Jordan sub-brand launch its latest ‘Luka 2 Lake Bled’ basketball sneaker by building a floating basketball court on Slovenia’s idyllic Lake Bled >>
21/09/2023
Nike Jordan Brand Launches ‘The Luka 2 Lake Bled’ On A Court Floating In Lake Bled
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16/09/2023
Retailer Rebel Sport Backs All Blacks At 2023 RWC Via ‘Light Fern: We’re Up For It’ Campaign
Rebel Sport, New Zealand’s largest sports apparel and equipment retailer and the an official supplier of the New Zealand All Blacks 2023 Rugby World >>
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15/09/2023
Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign
To leverage FIFA’s 2023 Women’s World Cup in China, Nike rolled out a football campaign spearheaded by a pair of feature films featuring the >>
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14/09/2023
Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration
Boss, the athletic arm of the Hugo Boss fashion brand, leveraged its fresh partnership with the NFL at the start of the new football season >>
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06/09/2023
Under Armour Uses ChatGPT & Player Ambassadors To Write ‘The Ultimate Team Talk’
Under Armour leveraged artificial intelligence (AI) and human insights to take the classic pre-game hype speech to the next level for a global brand campaign called >>
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07/08/2023
Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite
The start of August, weeks ahead of the 2023/24 premier League season kickoff, saw Avery Denison team up with Wolverhampton Wanderers FC on an apparel-led >>
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03/08/2023
Puma Stages Historic Australia v NZ Women’s Football ‘ReMatch’ From 1975 Asian Cup
48 years after the first historic official international football game between Australia and New Zealand, Puma turned the clock back to celebrate and honour those ground-breaking >>
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02/08/2023
Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman
Leveraging its global FIFA tie-up with the 2023 Women’s World Cup, adidas ran a series of local market specific campaigns in parallel with its global >>
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31/07/2023
Stockport County FC Celebrate 140th Year Via Film & Limited Edition Heaton Norris Kit
Stockport County, one of the oldest clubs in the English Football League, celebrates its 140th anniversary in 2023 and marked the occasion with the launch if >>
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24/07/2023
Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
Leveraging FIFA’s 2023 Women’s World Cup, football magazine Panenka teamed up with Spanish footballers association FUTPRO and shin guard manufacturer Flekick on a project that shines a >>
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