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Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign

Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign

Best known for its sports spectacles, the self-styled product design and sports performance brand Oakley unveiled its new multi-year partnership with football super star Kylian Mbappé with a >>

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New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign

New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign

New Balance teamed up with Senegal and Liverpool FC forward Sadio Mane for a multi-channel marketing campaign leveraging its team and player tie-up at the >>

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Nike & Tennis Star Emma Raducanu Leverage Australian Open Via ‘World Off. Game On’ Social Spot Nike & Tennis Star Emma Raducanu Leverage Australian Open Via ‘World Off. Game On’ Social Spot

Nike & Tennis Star Emma Raducanu Leverage Australian Open Via ‘World Off. Game On’ Social Spot

A 20-second social spot from Nike shows ambassador Emma Raducanu playing tennis against a dark background whilst a series of words pop up behind the teen tennis >>

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New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push

New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push

A New Year UK marketing initiative from sportswear brand New Balance in harness with fitness brand Strava and called ‘Every Runner Has A Reason’ sets out to >>

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Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’ Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’

Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’

At the start of January German sportswear giant Adidas launched a new running campaign promoting its iconic Adistar trainer/sneaker called ‘The Long Slow Run’ fronted by long distance >>

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Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’ Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’

Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’

On 30 December Brooks Running released aa new spot called ‘Run Happy with Brooks Running’ which explored the question ‘what does it mean to be a runner?’ and >>

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Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign

Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign

Late December saw sportswear behemoth Nike link up with a divergent group of dancers who express themselves in both words and motion for a new campaign called ‘Own >>

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England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit

England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit

A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community >>

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Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime

Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime

Arsenal FC and kit partner Adidas teamed up in January for a community cause initiative called ‘No More Red’ aimed at tackling youth knife crime in London >>

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Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign

Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign

Following hot-on-the-heels of its ‘Go All Out’ festive marketing push and the recent ‘Back to School’ campaign, Sports Direct teamed up with agency MOX and Bullion for >>

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