Inspiring Sports Marketing
Best known for its sports spectacles, the self-styled product design and sports performance brand Oakley unveiled its new multi-year partnership with football super star Kylian Mbappé with a >>
Jan 19, 2022
Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign
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Jan 19, 2022
New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign
New Balance teamed up with Senegal and Liverpool FC forward Sadio Mane for a multi-channel marketing campaign leveraging its team and player tie-up at the >>
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Jan 18, 2022
Nike & Tennis Star Emma Raducanu Leverage Australian Open Via ‘World Off. Game On’ Social Spot
A 20-second social spot from Nike shows ambassador Emma Raducanu playing tennis against a dark background whilst a series of words pop up behind the teen tennis >>
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Jan 18, 2022
New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push
A New Year UK marketing initiative from sportswear brand New Balance in harness with fitness brand Strava and called ‘Every Runner Has A Reason’ sets out to >>
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Jan 17, 2022
Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’
At the start of January German sportswear giant Adidas launched a new running campaign promoting its iconic Adistar trainer/sneaker called ‘The Long Slow Run’ fronted by long distance >>
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Jan 13, 2022
Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’
On 30 December Brooks Running released aa new spot called ‘Run Happy with Brooks Running’ which explored the question ‘what does it mean to be a runner?’ and >>
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Jan 13, 2022
Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign
Late December saw sportswear behemoth Nike link up with a divergent group of dancers who express themselves in both words and motion for a new campaign called ‘Own >>
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Jan 12, 2022
England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community >>
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Jan 11, 2022
Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime
Arsenal FC and kit partner Adidas teamed up in January for a community cause initiative called ‘No More Red’ aimed at tackling youth knife crime in London >>
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Jan 11, 2022
Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign
Following hot-on-the-heels of its ‘Go All Out’ festive marketing push and the recent ‘Back to School’ campaign, Sports Direct teamed up with agency MOX and Bullion for >>
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