Nike leveraged Wimbledon 2022 by continuing its straight-talking ‘What Are You Working On?’ athlete endorser and creative ambassador web series with a ‘Letting Go Of Perfect’ short film >>


Jun 24, 2022
Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’


May 20, 2022
ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger
Keith Schleiger, the frontman of Aussie TV show The Block and new sportswear brand endorser, heads a country-specific strand of ASICS global ‘Live Uplifted’ campaign which encourages Aussies >>


May 19, 2022
Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project
Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part >>


May 18, 2022
FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action >>


May 17, 2022
Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste
Adidas’ global running unit and sustainability partner Parley rolled out an integrated campaign on 9 May to promote its latest ‘Run for the Oceans’ global event.
The campaign, which >>


May 17, 2022
NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game
Onlife Inc, a self-described experience platform which seeks to merge virtual worlds and physical goods, has unveiled its first ever physical sneaker release – a real world version of >>