Inspiring Sports Marketing
Under Armour leveraged artificial intelligence (AI) and human insights to take the classic pre-game hype speech to the next level for a global brand campaign called >>
06/09/2023
Under Armour Uses ChatGPT & Player Ambassadors To Write ‘The Ultimate Team Talk’
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03/08/2023
Sky Sports Celebrates ‘Greatest Show On Earth’ Via Ad Starring Some Of World Sport’s Top Stars
A late July ‘The Greatest Show On Earth’ brand campaign from sports broadcaster Sky Sports – timed to debut ahead of the 2023/24 Premier League Season >>
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07/07/2023
X Games, Amtrak & SoCal Tourist Boards Partner For Train Wrap & Ticket Offers
Local US tourist board Visit Ventura partnered with US rail giant Amtrak and the X Games on a joint late June/Early July marketing program >>
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06/07/2023
Telco U Mobile ‘Unbeatable’ Supports Team Malaysia At Special Olympics World Games Berlin 2023
Malaysian Mobile telecommunications provider U Mobile activated its role as the main sponsor of the Special Olympics Malaysia (SOM) team through an integrated campaign revolving >>
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30/06/2023
Caltex & NZ Sports Collective ‘Fuelling Sports’ Supports School Sports Participation
A June ‘Fuelling Sports’ campaign from Kiwi fuel brand Caltex and The New Zealand Sports Collective (NZSC) sought to boost secondary school sports participation by >>
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29/06/2023
Special Olympics Northern California Launches Inspiring ‘Do Something Special’ Campaign
June saw Special Olympics Northern California (SONC) launch an awareness campaign called ‘Do Something Special’ that aims to show how Special Olympics brings people together and >>
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29/06/2023
Special Olympic Athletes Championed In Sponsor Coca-Cola’s ‘Your Support Is Real Magic’
Activating its Special Olympics sponsorship and leveraging the 2023 Special Olympics World Games in Berlin, Coca-Cola teamed up with agency Grey for a campaign >>
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28/06/2023
Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign
British athletes united for a joint campaign that saw three UK national governing bodies – Team GB, ParalympicsGB and Special Olympics GB – team >>
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15/06/2023
Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign
Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be >>
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09/06/2023
Dick’s Sporting Goods & Nike/Jordan Ambassadors Front ‘Sport Changes Lives’ Campaign Phase 2
Dick’s Sporting Goods partnered with Nike and a team drawn from the Beavertown sportswear giant’s athlete ambassador stable for the US retailer’s biggest marketing partnership >>
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