Inspiring Sports Marketing
August and September saw Salesforce activate its Formula One (F1) sponsorship with the McLaren F1 Racing through a campaign focusing on the concept of >>
22/09/2023
Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris
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22/09/2023
Yuki Tsunoda’s Untold Stories Comics Trilogy Front Scuderia AlphaTauri & Catawiki Auction Alliance
A partnership between online auction house Catawiki and Formula 1 (F1) team Scuderia AlphaTauri seeks to bring fans closer to the racing and their >>
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08/08/2023
Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the >>
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31/07/2023
Heineken Ambassador & F1 Champion Verstappen fronts Anti-Drink-Driving ‘The Best Driver’ Campaign
Formula One (F1) sponsor Heineken promoted its 0.0 beer through a global ‘The Best Driver’ campaign fronted by ambassador, Red Bull driver and current F1 >>
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05/07/2023
Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery >>
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04/07/2023
‘NISMO Thrifted’ Upcycled Racewear Sees Nissan Target Younger Audience At Formula E Portland Race
The Nissan Formula E team in harness with the auto manufacturer’s NISMO racing division teamed up with sustainable fashion designer Mia D’Amato to create >>
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06/06/2023
Duracell Activates Williams F1 Racing Tie-Up Via ‘Screaming Laps & American Drivers In ‘Energy’ Campaign
May saw Duracell promote its AA batteries through a visually striking and multi-market ‘Energy’ campaign activating its official partnership with the Williams Racing Formula 1 >>
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01/06/2023
NASCAR Drops Flag On Second Instalment Of 75th Anniversary Campaign With Dale Earnhardt Jr’s ‘Roads’
NASCAR released the second instalment of its year-long 75th anniversary campaign on 28 May – leveraging the 29 May Coca-Cola 600 race at the Charlotte >>
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21/04/2023
Formula E Cpaims ‘Progress Is Unstoppable’ In Film Championing Season 9 Thrills
Following the first six races, Season 9 of the ABB FIA Formula E World Championship proving to be dramatic and unpredictable: with five different drivers topping >>
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11/04/2023
Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee
For its first year as the official coffee partner of the 2023 Formula 1 Rolex Australian Grand Prix, Lavazza ran a multi-pronged marketing programme spanning >>
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