Inspiring Sports Marketing
September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse >>
21/09/2023
Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
No Comments
04/04/2023
Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’
Late March saw Ascot Racecourse launch a new UK campaign called ‘The Ascot You’ which focused on the transformative feeling that going to an ascot event >>
No Comments
02/03/2023
Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival
Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great >>
No Comments
01/11/2022
Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
Custom Sneakers for horses have arrived in the home of racing in the USA – Lexington, Kentucky – in the form of a slightly tongue-in-cheek October/November ‘Horse Kicks‘ >>
No Comments
08/08/2022
Irish Independent Sculpts Racehorse From Past Paper Editions To Promote Its Galway Races Coverage & Partnership
To promote The Irish Independent’s sponsorship of the 2022 Galway Races Summer Festival (Rásaí na Gaillimhe) and its coverage of the meeting, the Republic Of Ireland media >>
No Comments
30/06/2022
Jockeycam & Coral Launch Coral Summer Festival Virtual Reality Experience At Sandown
In the final week of June, Coral teamed up with JockeyCam, The Jockey Club and Sandown Racecourse to promote its Coral Summer Festival title partnership through >>
No Comments
28/06/2022
Jermaine Jenas Fronts Great British Racing ‘Everyone’s Turf’ Inclusivity Campaign
Late June saw Great British Racing (GBR) launch a new campaign called ‘Everyone’s Turf’ fronted by former Tottenham Hotspur FC and England midfielder and current BBC football pundit >>
No Comments
18/05/2022
Ontario Racing ‘Welcome To The Track’ Slow Motion Spot Positions Racing As A Unique Entertainment Experience
A new marketing initiative called ‘Welcome To The Track’ from Ontario Racing and major supporter Ontario Lottery & Gaming Corporation (OLG) seeks to attract both new and lapsed >>
No Comments
16/05/2022
Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester >>
No Comments
13/04/2022
Jokey Club’s Grand National Gets Its Very Own ‘Grand’ Brand Makeover
Launched days ahead of the 2022 Aintree race meeting, the Randox Grand National was treated to a brand makeover through a new partnership between property owner >>
No Comments
