Inspiring Sports Marketing
The Ladies Professional Golf Association (LPGA), the US governing body for female golfers which runs the LPGA Tour, teamed up with agency Accenture Song (in >>
28/06/2023
LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures
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14/06/2023
NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials
Ahead of the 2023 US Open, official broadcaster NBC rolled out a series of promotions featuring actors Jason Bateman and Will Arnett which reference the >>
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25/04/2023
AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning
The R&A unveiled a new tournament brand strategy for The AIG Women’s Open through a repositioning promotional campaign launched in early April which introduced a >>
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13/04/2023
The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’
Women’s sports media brand The GIST teamed up with Canadian agency Rethink leveraged spiking golfing interest around the 2023 The Masters with an initiative >>
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16/03/2023
TaylorMade Promotes Stealth Collection Via Campaign Featuring Golfer Ambassadors ‘Dancing On The Green’
Set to the tune of Johann Strauss II’s famous ‘The Blue Danube Waltz,’ sports equipment and apparel company TaylorMade promoted its ‘Stealth’ club collection through a >>
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13/03/2023
Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store
Corona partnered with creative agency Upshot and e-commerce AR platform Obsess to launch a virtual golf clubhouse experience and store in March called ‘The >>
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01/03/2023
Derick ‘Chubbs’ Peterson Helps Golfers Find A Happy Place In PGA TOUR Superstore Campaign
Fans of Adam Sandler’s 1996 sports comedy film ‘Happy Gilmore’ will know that (fictional) golf legend Derick ‘Chubbs’ Peterson’s peak playing days are behind him thanks to an >>
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20/02/2023
FootJoy Welcomes A New Generation Of Golfers In Diverse, Inclusive ‘Step Forward’ Campaign
FootJoy continues to seek to break down stereotypes of golf and golfers with a new global marketing initiative called ‘Step Forward’ which welcomes a new generation >>
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13/02/2023
Serena Williams Leads Rémy Martin ‘Inch By Inch’ Super Bowl Ad Inspired By Warner Bros’ Any Given Sunday
Tennis great Serena Williams fronted the first ever NFL Super Bowl campaign from Rémy Martin, titled ‘Inch By Inch’, which came in the form of >>
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08/02/2023
Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams
NFL beer partner AB InBev’s Michelob ULTRA’s Super Bowl spot sees Succession star Brian Cox pair up with tennis great Serena Williams in a Caddyshack style, golf-themed campaign which >>
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