Monitoring

Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym

Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym

Orangetheory Fitness (OTF) launched a ‘Newvember’ membership push with a campaign designed to solidify its membership numbers by drawing on the key insight that ‘the enemy for OTF >>

Posted by j.edwards No Comments
New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’ New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’

New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’

Mid-April saw Peloton launch an Olympics-skewed ‘Train With Champions’ campaign fronted by the brand’s new nine-strong team of athlete ambassadors led by sprint super stars Usain Bolt and >>

Posted by j.edwards No Comments
Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment

Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment

Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing >>

Posted by j.edwards No Comments
Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative

Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative

Marking the fifth anniversary of the inspirational and real ‘This Girl Can’ initiative, Sport England has gone beyond the emotional and practical barriers which women face to shine the >>

Posted by j.edwards No Comments
Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial

Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial

Pantene Malaysia launched the latest instalment of its WanitaBesi/Iron Lady marketing initiative on International Women’s Day with a new campaign called ‘Braids Of Strength’ which champions sport as a >>

Posted by j.edwards No Comments
Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out

Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out

The London-based fitness brand Gymbox launched a 360-degree rebrand over the new year to reflect its belief that working out is as much fun as going out.

 

The new brand >>

Posted by j.edwards No Comments
Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign

Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign

Virgin Active aimed to reclaim its brand disruptor positioning by directly addressing the reality of exercise and celebrating both the struggle and the beauty of simply doing enough.

 

This fun >>

Posted by j.edwards No Comments
The Gym Launches Diverse ‘So I Can’ Campaign Featuring Eye-Opening Reasons For Exercising The Gym Launches Diverse ‘So I Can’ Campaign Featuring Eye-Opening Reasons For Exercising

The Gym Launches Diverse ‘So I Can’ Campaign Featuring Eye-Opening Reasons For Exercising

The UK budget exercise chain The Gym launched a major New Year, multi-platform campaign – including its first ever television ad – in January 2019 with creative messaging focused >>

Posted by j.edwards No Comments
Gymbox Launches Direct & Dominating ‘50 Shades Of Gymbox’ New Year Fitness Campaign & Membership Drive Gymbox Launches Direct & Dominating ‘50 Shades Of Gymbox’ New Year Fitness Campaign & Membership Drive

Gymbox Launches Direct & Dominating ‘50 Shades Of Gymbox’ New Year Fitness Campaign & Membership Drive

UK fitness company Gymbox launched a New Year ad campaign that aimed to brings to life the harsh evolutionary link between pleasure and pain in the human mind and >>

Posted by j.edwards No Comments
Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation

Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation

Reebok leverages Valentine’s Day and strives to make some matches with a tactical digital and social media campaign called #GymPickUpLines.

 

The sportswear brand urges its consumers and customers to ‘Meet >>

Posted by j.edwards No Comments