Inspiring Sports Marketing
German sportswear giant adidas expanded its international, female-focused ‘I’m Possible’ campaign in the Middle East through a personalised outdoor campaign in Dubai which gives local women an opportunity >>
Mar 16, 2022
Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
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Feb 26, 2022
Kellogg’s Vector ‘Off The Couch Bags’ Celebrate & Support Canada’s Return To Recreational Sports
In Canada, cereal brand Kellogg’s Vector celebrated the end of one of the longest recreational sports off-seasons with an unlikely initiative which it said is designed to help >>
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Feb 09, 2022
Planet Fitness Super Bowl ‘What’s Gotten into Lindsay?’ Spot Stars Lindsay Lohan
Gym giant Planet Fitness pre-released its Super Bowl commercial which stars Lindsay Lohan and simultaneously pokes fun at the actor’s former party girl lifestyle while celebrating her >>
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Feb 08, 2022
Gymshark Launches US Black History Month ‘To The Heroes’ Video-Led Campaign
The start of February saw sportswear brand Gymshark launch a US campaign called ‘To The Heroes’ which celebrates local community leaders and supports Black History Month.
The digital-first ‘To >>
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Jan 25, 2022
UFC Star Francis Ngannou Fronts Inspirational ‘United We Sweat’ Gymshark Campaign
Fitness specialist sportswear brand Gymshark teamed up with UFC champion Francis Ngannou to front a new spot in its ongoing ‘United We Sweat’ campaign which sets out >>
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Jan 21, 2022
Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while >>
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Jan 18, 2022
Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign
Gym outfit Anytime Fitness launched an integrated January marketing campaign in Australia to promote the brand as ‘the most welcoming and inclusive gym’ for all Australians regardless of >>
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Jan 14, 2022
Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering
A self-styled, copy-based quirky out of home campaign in the UK called ‘100 Classes’ by Gymbox seeks to drive awareness and memberships through the New Year and reinforce >>
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Jan 06, 2022
New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and >>
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Jan 05, 2022
Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’
The start of January saw Gymshark launch its debut North American campaign called ‘United We Sweat’ to supercharge its US expansion
Created by Ultra Brand Studio (the strategy >>
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