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Reebok ‘Life is Not a Spectator Sport’ Series Blurs Magical Realism & Athletic Prowess Reebok ‘Life is Not a Spectator Sport’ Series Blurs Magical Realism & Athletic Prowess

Reebok ‘Life is Not a Spectator Sport’ Series Blurs Magical Realism & Athletic Prowess

The US based sports, fitness, footwear and clothing company Reebok continued its return to the brand’s marketing origins built around empowering individuals to work hard by >>

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Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign

Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign

Lucozade Sport Zero Sugar ‘Here To Hydrate’ campaign in June was informed by a brand backed scientific white paper and pilot study aimed to helping the >>

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Planet Fitness Targets Teens With Social ‘Repisode’ Series For Free ‘High School Summer Pass’ Gym Access Planet Fitness Targets Teens With Social ‘Repisode’ Series For Free ‘High School Summer Pass’ Gym Access

Planet Fitness Targets Teens With Social ‘Repisode’ Series For Free ‘High School Summer Pass’ Gym Access

Launched in late Spring, US gym chain Planet Fitness offered students free gym access to help boost their mental health in the third annual iteration of >>

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Gymbox Deploys Cheeky SEO Google Ads To Hijack Rival Fitness Gym Searches Gymbox Deploys Cheeky SEO Google Ads To Hijack Rival Fitness Gym Searches

Gymbox Deploys Cheeky SEO Google Ads To Hijack Rival Fitness Gym Searches

London based exercise and fitness brand Gymbox launched a late Spring/early Summer SEO digital campaign targeting rival gyms via tongue-in-cheek Google ads.

 

A >>

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Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

A new LATAM regional campaign from Gatorade focusing on ways sport can make us feel better was spearheaded by a short film called ‘Breakup Story’ which >>

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ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés

ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés

Spring 2023 saw ASICS hijack familiar beauty brand codes and clichés in a UK campaign built around the message that it is exercise that transforms, lifts >>

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Asics ‘She Breathes’ Illustrates Stress-Reducing Power Of Exercise Campaign To Promote Women’s Nagino Collection    Asics ‘She Breathes’ Illustrates Stress-Reducing Power Of Exercise Campaign To Promote Women’s Nagino Collection   

Asics ‘She Breathes’ Illustrates Stress-Reducing Power Of Exercise Campaign To Promote Women’s Nagino Collection   

Asics’ multi-channel ‘She Breathes’ global campaign for its women’s Nagino Collection is deeply rooted in breath and highlights the importance of women taking control of >>

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Puma & Modibodi Team Up With Brisbane City FC To Encourage Athletes To Feel Comfortable Puma & Modibodi Team Up With Brisbane City FC To Encourage Athletes To Feel Comfortable

Puma & Modibodi Team Up With Brisbane City FC To Encourage Athletes To Feel Comfortable

Sportswear company Puma teamed up with Modibodi (a global clothing brand that specialises in absorbent apparel) and Aussie football side Brisbane City FC for >>

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Umbro Launches ‘It’s Training Thing’ To Promote Spring/Summer 2023 Pro Training Collection Umbro Launches ‘It’s Training Thing’ To Promote Spring/Summer 2023 Pro Training Collection

Umbro Launches ‘It’s Training Thing’ To Promote Spring/Summer 2023 Pro Training Collection

The first week of March saw sportswear brand Umbro promote its ‘Spring/Summer 2023 Pro Training Collection’ with an integrated campaign called ‘It’s a Training Thing’ which >>

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Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’ Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’

Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’

Late February saw Sport England reprise its award-winning ‘This Girl Can’ initiative aimed at helping women get active with a focus on tackling the sport and >>

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