Inspiring Sports Marketing
The US based sports, fitness, footwear and clothing company Reebok continued its return to the brand’s marketing origins built around empowering individuals to work hard by >>
04/07/2023
Reebok ‘Life is Not a Spectator Sport’ Series Blurs Magical Realism & Athletic Prowess
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27/06/2023
Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign
Lucozade Sport Zero Sugar ‘Here To Hydrate’ campaign in June was informed by a brand backed scientific white paper and pilot study aimed to helping the >>
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07/06/2023
Planet Fitness Targets Teens With Social ‘Repisode’ Series For Free ‘High School Summer Pass’ Gym Access
Launched in late Spring, US gym chain Planet Fitness offered students free gym access to help boost their mental health in the third annual iteration of >>
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31/05/2023
Gymbox Deploys Cheeky SEO Google Ads To Hijack Rival Fitness Gym Searches
London based exercise and fitness brand Gymbox launched a late Spring/early Summer SEO digital campaign targeting rival gyms via tongue-in-cheek Google ads.
A >>
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21/05/2023
Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance
A new LATAM regional campaign from Gatorade focusing on ways sport can make us feel better was spearheaded by a short film called ‘Breakup Story’ which >>
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10/05/2023
ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés
Spring 2023 saw ASICS hijack familiar beauty brand codes and clichés in a UK campaign built around the message that it is exercise that transforms, lifts >>
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06/04/2023
Asics ‘She Breathes’ Illustrates Stress-Reducing Power Of Exercise Campaign To Promote Women’s Nagino Collection
Asics’ multi-channel ‘She Breathes’ global campaign for its women’s Nagino Collection is deeply rooted in breath and highlights the importance of women taking control of >>
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14/03/2023
Puma & Modibodi Team Up With Brisbane City FC To Encourage Athletes To Feel Comfortable
Sportswear company Puma teamed up with Modibodi (a global clothing brand that specialises in absorbent apparel) and Aussie football side Brisbane City FC for >>
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07/03/2023
Umbro Launches ‘It’s Training Thing’ To Promote Spring/Summer 2023 Pro Training Collection
The first week of March saw sportswear brand Umbro promote its ‘Spring/Summer 2023 Pro Training Collection’ with an integrated campaign called ‘It’s a Training Thing’ which >>
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02/03/2023
Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’
Late February saw Sport England reprise its award-winning ‘This Girl Can’ initiative aimed at helping women get active with a focus on tackling the sport and >>
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