Inspiring Sports Marketing
Local US tourist board Visit Ventura partnered with US rail giant Amtrak and the X Games on a joint late June/Early July marketing program >>
07/07/2023
X Games, Amtrak & SoCal Tourist Boards Partner For Train Wrap & Ticket Offers
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05/07/2023
ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
To bring a taste of Le Tour to amateur weekend riders in Dorking and to celebrate the auto brand’s 20-year tie-up with the Tour de France, >>
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26/06/2023
Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
The second half of June saw nutrition brand Science in Sport roll out a cycling ad campaign called ‘The Tour’ which explores the agony, brutality and >>
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25/04/2023
Team Jumbo-Visma, AGU & Efteling Reveal Dreamy ‘The Vélodrome’ Shirt For 2023 Tour De France
In a collaboration with cycling brand AGU and amusement park Efteling, heavyweight professional cycling team Team Jumbo-Visma launched a new team shirt for the >>
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24/02/2023
Cannondale Bikes promotes LAB71 Ultra-Premium Products Via ‘Chasing Impossible’ Campaign
February saw global bike brand Cannondale launched its new ultra-premium tier of performance products ‘LAB71’ through an integrated campaign called ‘Chasing Impossible’.
Creative >>
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15/09/2022
Facebook Parent Meta Champions East African ‘Team Amani’ Cycling Team In Tech-Led Campaign
The final week of August saw Facebook parent company Meta release a metaverse focused campaign championing its support for East African professional cycling squad ‘Team Amani’: a 12-person >>
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25/08/2022
The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
In 2022, UCI World Tour outfit Team Jumbo-Visma (TJV) and its apparel and equipment supplier AGU were challenged by cycling’s governing body and race owner/organiser The Amaury >>
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01/08/2022
SoulCycle Offers To Exchange Peloton Bikes For In-Person Classes In ‘Souls Reunited: F#ck It, Let’s Ride’
Late July saw workout studio SoulCycle roll out a new campaign which offered to exchange used Peloton bikes for 47 free in-studio classes as part of its >>
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22/07/2022
Close To Rude ‘Fat C*n’t’ Campaign Sees UK Cycling Brand Fat Lad At the Back Leverage Summer Cycling & Tour De France
Plus-size UK cyclewear brand Fat Lad At The Back seeks to challenge widespread fat shaming in cycling and throughout society through a hard-hitting and deliberately shocking outdoor campaign >>
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21/07/2022
Peloton Marks National Nude Day With Comic Chris Meloni Online App Campaign
Peloton returned to mainstream marketing after axing its Chris Noth ads linked to the Sex and The City reboot with a comic campaign for its app fronted by >>
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