Inspiring Sports Marketing
Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI >>
04/08/2023
Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’
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16/07/2023
Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign
A summer, social-first campaign by Kia UK and in-house agency Innocean activated its Surrey County Cricket Club partnership and title sponsorship of the team’s >>
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12/07/2023
Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’
Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch >>
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05/07/2023
Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery >>
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28/06/2023
Certa ‘Breaking Boundaries’ Is First Sponsor Campaign For Irish Women’s Cricket
June saw oil distribution company Certa Ireland roll out the first ever above-the-line sponsor ad campaign for Ireland’s Women’s Cricket Team which was titled ‘Breaking >>
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07/06/2023
Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities
HSBC India’s June ad campaign brought to life the banking brand’s purpose of ‘opening up a world of opportunity’ and was fronted by new athlete ambassador >>
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06/06/2023
Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign
At the start of the summer season and coinciding with the Lord’s test match between England and Ireland, Laithwaites began leveraging its new status as the >>
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30/05/2023
Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’
Following hot-on-the-heel of the announcement that Adidas has become the new official kit sponsorship for Team India, the sportswear giant promoted the deal through an >>
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30/05/2023
Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports >>
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11/05/2023
Hindware Leverages Royal Challengers Bangalore & Punjab Kings IPL Tie-Ups Via Player Fronted ‘Hotel Like Bathrooms’ Campaign
Hindware, a leading Indian bathroom fittings and sanitary ware manufacturer leveraged its twin IPL team sponsorships with Royal Challengers Bangalore and Punjab Kings through >>
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