Inspiring Sports Marketing
Indian broadcast giant Sony Sports Network rolled out a new, own-platform campaign called ‘Laga Panja / Let’s Arm Wrestle’ to promote the inaugural season of its >>
27/07/2023
Sony Sports Network Unleashes ‘Laga Panja / Let’s Arm Wrestle’ To Promote The Pro Panja League
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04/07/2023
Aussie UFC Fighter Della Maddalena Steps Into The Octagon With Pilot To Highlight Male Healthcare Via ‘Quick Finisher’
Pilot, an Australian advocate organisation focused on championing better healthcare for men, extended its endorser partnership with rising Aussie MMA star Jack Della Maddalena and activated >>
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30/05/2023
Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports >>
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03/05/2023
Sports Direct ‘Fast & Slow’ Podcast series Inspires Muslims To Train Safely During Ramadan
Sports Direct teamed up with creative agency The Romans to launch a campaign led by a podcast series titled ‘Fast And Slow’ aimed at >>
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02/05/2023
Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’
With fewer than 500 days to go to the Paris 2024 Olympic and Paralympic Games, Allianz France launched a campaign supporting the global group’s >>
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26/04/2023
Adidas ‘From Sunrise To Sunset’ Initiative Supports Brand Fans Wanting To Stay Fit During Ramadan
Adidas sought to show that people don’t have to choose between fasting or working out during the holy month of Ramadam through a Swedish initiative called ‘From >>
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02/03/2023
Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’
Late February saw Sport England reprise its award-winning ‘This Girl Can’ initiative aimed at helping women get active with a focus on tackling the sport and >>
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21/02/2023
Nike UK ‘How We Do’ Boxing Campaign Seeks To Known Down Stereotypes About Young Women
Beginning with boxing, Nike launched a UK campaign in February called ‘How We Do’ which focuses the obstacles young women of colour so often face when >>
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10/01/2023
Mtn Dew Pitch Black’s Return Promoted Via ‘WWE Royal Rumble – Pitch Black Match’ Integration
Mtn Dew leverages its World Wrestling Entertainment (WWE) tie-up by embedding a limited edition Pitch Black beverage flavour into the flagship Royal Rumble event in late January.
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30/11/2022
England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign
The Campaign Against Living Miserably (CALM) leveraged Qatar 2022 led spiking soccer interest by extending its ‘Invisible Opponent’ campaign to challenge stereotypes and help people open up >>
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