Inspiring Sports Marketing
On 16 September Nike’s Jordan sub-brand launch its latest ‘Luka 2 Lake Bled’ basketball sneaker by building a floating basketball court on Slovenia’s idyllic Lake Bled >>
21/09/2023
Nike Jordan Brand Launches ‘The Luka 2 Lake Bled’ On A Court Floating In Lake Bled
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17/09/2023
Actor Ranveer Singh Helps NBA Position Basketball In India As A Unifying Cultural Force
The National Basketball Association (NBA) rolled out a brand campaign in India fronted by Hindi film actor and brand ambassador Ranveer Singh called ‘This Is Basketball’ >>
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06/09/2023
FIBA Sponsor SMART Marks 2023 Basketball World Cup In The Philippines Via Huge DOOH ‘Ball Of Asia’
SMART, an official partner of basketball global governing body FIBA, leveraged the 2023 FIBA World Cup – held in The Philippines – by erecting >>
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21/07/2023
Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads
A new music-focused, spring/summer campaign from Gatorade subrand Gatorlyte called ‘Rapid Rehydration Is A Game Changer’ was fronted by brand ambassadors Lionel Messi and Jayson Tatum >>
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30/06/2023
VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver
Vancouver based street apparel and sportswear brand Vancity Original teamed up with Canadian marketing agency Zulu Alpha Kilo leveraged spiking hoops interest around the >>
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16/06/2023
Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’
Global sports shoe retailer Foot Locker celebrated a summer of basketball in Europe through a series of hoops related activations and experiences running between June and >>
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15/06/2023
Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign
Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be >>
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01/06/2023
LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’
Basketball megastar LeBron James fronted a new strand of Taco Bell’s marketing initiative aimed at freeing ‘Taco Tuesday’ for everyone in a May campaign by >>
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01/06/2023
Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad
As the 2022/23 basketball season approaches its climax in the USA, audio brand JBL leveraged spiking hoops excitement with a campaign for its Endurance Peak 3 >>
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08/06/2023
Michelob Ultra AI-Driven ‘Dreamcaster’ Helps Sight-Impaired Fans Experience The Thrill Of The NBA
In April, Cameron Black became the first blind journalist to commentate on a live game during the NBA Playoffs through Michelob Ultra’s ‘Dreamcaster’ platform which features >>