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New Elite Footballer Digital Fan Club OTRO Launch Campaign Led BY Players & Their Stories New Elite Footballer Digital Fan Club OTRO Launch Campaign Led BY Players & Their Stories

New Elite Footballer Digital Fan Club OTRO Launch Campaign Led BY Players & Their Stories

OTRO is a new digital fan club created by top footballers to help them connect with their fans, tell personal stories and shine a light on their lives away >>

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NBA 2K19′s New ‘Everyone’s On’ Integrated Campaign Infuses Low Latency In-Game Statistics NBA 2K19′s New ‘Everyone’s On’ Integrated Campaign Infuses Low Latency In-Game Statistics

NBA 2K19′s New ‘Everyone’s On’ Integrated Campaign Infuses Low Latency In-Game Statistics

To showcase its global reach and live environment, NBA 2K19 infused in-game statistics into its new ‘Everyone’s On’ campaign with multi-platform creative leveraging low latency game data such as >>

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Gamble Aware Takes On Football’s Gambling Problem With ‘Can We Have Our Ball Back?’ Campaign Gamble Aware Takes On Football’s Gambling Problem With ‘Can We Have Our Ball Back?’ Campaign

Gamble Aware Takes On Football’s Gambling Problem With ‘Can We Have Our Ball Back?’ Campaign

GambleAware, the problem-gambling awareness charity, tackles football betting with a powerful new campaign called ‘Can We Have Our Ball Back?’

 

Launched ahead of the UK’s famously hectic and busy festive >>

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New Balance Employed Neuroscience To Track Consumer Attention & Trim Its TCS NYC Marathon Spot New Balance Employed Neuroscience To Track Consumer Attention & Trim Its TCS NYC Marathon Spot

New Balance Employed Neuroscience To Track Consumer Attention & Trim Its TCS NYC Marathon Spot

New Balance, the official partner of the TCS New York City Marathon, applied an inventive algorithmic approach to part of its 2018 race activation when it used a compression >>

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New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete

New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete

A new New Zealand Christmas campaign from Fonterra milk brand Anchor champions seasoned athlete Santa Claus as the world’s greatest athlete.

 

The campaign for the Fonterra owned New Zealand multinational >>

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Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’ Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’

Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’

Fonterra, the New Zealand multinational dairy co-operative, ambushed the 2018 Asian Games with a campaign basedon ‘heroes at home’ and ‘domestic athleticism’.

 

The initiative, for its high calcium milk brand >>

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Coca-Cola France Festive #Noël2Étoiles Spot Mocks England Fan With Two Star Xmas Tree Decoration Coca-Cola France Festive #Noël2Étoiles Spot Mocks England Fan With Two Star Xmas Tree Decoration

Coca-Cola France Festive #Noël2Étoiles Spot Mocks England Fan With Two Star Xmas Tree Decoration

Coca-Cola France mocks English football fans with a festive holiday campaign that acts as a tribute to the victorious French National Football Team.

 

To celebrate Christmas and to pay tribute to >>

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Xbox Engages England Footie Fans By Sponsoring youTuber Team XO FC At The EE Wembley Cup Xbox Engages England Footie Fans By Sponsoring youTuber Team XO FC At The EE Wembley Cup

Xbox Engages England Footie Fans By Sponsoring youTuber Team XO FC At The EE Wembley Cup

November saw Microsoft Xbox pen a new partnwership to become the shirt sponsor of YouTuber football team XO FC ahead of the EE Wembley Cup.

 

The partnership, which sees Xbox continue >>

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Sky Sports ‘Festive Football’ Boosts Fan Excitement For Crowded Christmas Match Calendar Sky Sports ‘Festive Football’ Boosts Fan Excitement For Crowded Christmas Match Calendar

Sky Sports ‘Festive Football’ Boosts Fan Excitement For Crowded Christmas Match Calendar

Christmas, according to the new Sky Sports marketing campaign, really is for football.

 

The broadcaster’s new festive season marketing push stars Chelsea and Belgium attacker Eden Hazard – arguably the >>

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