Monitoring

Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation ThatSpans Social Films Series & Stinger Launch Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation ThatSpans Social Films Series & Stinger Launch

Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation ThatSpans Social Films Series & Stinger Launch

As the Major Partner of the Australian Open (AO), Kia continues its role in supporting tennis in general and the tournament in particular with a multi-platform activation programme fronted >>

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Bridgestone AU/NZ Activates IOC & Aus/NZ Team Sponsorships Via PyeongChang #ChaseYourDream Story Spots For Snowboarder Brockhoff & Skier Wells Bridgestone AU/NZ Activates IOC & Aus/NZ Team Sponsorships Via PyeongChang #ChaseYourDream Story Spots For Snowboarder Brockhoff & Skier Wells

Bridgestone AU/NZ Activates IOC & Aus/NZ Team Sponsorships Via PyeongChang #ChaseYourDream Story Spots For Snowboarder Brockhoff & Skier Wells

The second week of January, ahead of the start of PyeongChang 2018 on 9 February, saw Bridgestone leverage its trio of global and market-specific Olympic sponsorships with linked local >>

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Winter Athlete Ambassador Led Ads See Beats By Dre Continue ‘Above the Noise’ & Leverage PyeongChang 2018 Winter Athlete Ambassador Led Ads See Beats By Dre Continue ‘Above the Noise’ & Leverage PyeongChang 2018

Winter Athlete Ambassador Led Ads See Beats By Dre Continue ‘Above the Noise’ & Leverage PyeongChang 2018

Mid January saw Beats by Dr release the latest instalment of its ongoing, global ‘Above the Noise’ initiative with a set of spots starring some of the world’s stand-out >>

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Skittles’ Spoof Super Bowl Spot So Exclusive It’s Showing The Ad To Just One Teenage Fan Skittles’ Spoof Super Bowl Spot So Exclusive It’s Showing The Ad To Just One Teenage Fan

Skittles’ Spoof Super Bowl Spot So Exclusive It’s Showing The Ad To Just One Teenage Fan

When is a Super Bowl commercial not a Super Bowl commercial?

 

When it is a Skittles ad that won’t be seen by the 100 million football fans watching the Big >>

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Stella Artois Teams Up With Water.org & Matt Damon For ‘Make Your Super Bowl Matter’ Cause Campaign Stella Artois Teams Up With Water.org & Matt Damon For ‘Make Your Super Bowl Matter’ Cause Campaign

Stella Artois Teams Up With Water.org & Matt Damon For ‘Make Your Super Bowl Matter’ Cause Campaign

The initiative, the AB InBev brand’s first Super Bowl appearance since 2011, is spearheaded by a Big Game commercial called ‘Taps’ and a call for fans to ‘Make Your >>

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Barclays Launch Lampard Led ‘Game Changing’ Football Diversity & Inclusion Drive Barclays Launch Lampard Led ‘Game Changing’ Football Diversity & Inclusion Drive

Barclays Launch Lampard Led ‘Game Changing’ Football Diversity & Inclusion Drive

Mid January saw Barclays, the official banking partner of the Premier League launch a new diversity and inclusion football campaign called ‘Game Changing’ fronted by Frank Lampard.

 

The initiative kick-off >>

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Adidas Originals Ltd Edition EQT Trainers Design & Ticket Tie-Up With Berlin Transit’s Rebrand Adidas Originals Ltd Edition EQT Trainers Design & Ticket Tie-Up With Berlin Transit’s Rebrand

Adidas Originals Ltd Edition EQT Trainers Design & Ticket Tie-Up With Berlin Transit’s Rebrand

A new limited edition Adidas trainer has been developed in harness with Berlin Transit and are not only made with the same material/pattern as the city’s subway seats, but >>

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Häagen-Dazs Leverage Australian Open With New Global Ambassador Dimitrov Work & Bespoke Flavour Häagen-Dazs Leverage Australian Open With New Global Ambassador Dimitrov Work & Bespoke Flavour

Häagen-Dazs Leverage Australian Open With New Global Ambassador Dimitrov Work & Bespoke Flavour

January saw Häagen-Dazs unveil the world’s number three tennis player Grigor Dimitrov as its latest global ambassador through work leveraging the start of the new tennis season and the >>

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Nike’s ‘Less Nice’ Hockey Campaign Sees 9 Ads Explore Canadian’s Competitive Characteristics Nike’s ‘Less Nice’ Hockey Campaign Sees 9 Ads Explore Canadian’s Competitive Characteristics

Nike’s ‘Less Nice’ Hockey Campaign Sees 9 Ads Explore Canadian’s Competitive Characteristics

Nike’s ‘Play Less Nice’ Canadian hockey campaign focuses on the country’s competitive side and spans no less than nine slightly different spots: each delivering a single message about sporting >>

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Bristol’s City FC’s Eclectic, Eccentric & Brave GIF Goal Celebration Social Media Strategy Bristol’s City FC’s Eclectic, Eccentric & Brave GIF Goal Celebration Social Media Strategy

Bristol’s City FC’s Eclectic, Eccentric & Brave GIF Goal Celebration Social Media Strategy

Championship club Bristol City FC’s recent social success has largely based on silly, surreal player goal celebration GIFs.

 

The Robins, a club in the second tier of English football, have >>

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