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Nike’s Rex Tso Fronted Boxing Campaign Hong Kong Isn’t About Winning, But Guaranteeing A Fight Nike’s Rex Tso Fronted Boxing Campaign Hong Kong Isn’t About Winning, But Guaranteeing A Fight

Nike’s Rex Tso Fronted Boxing Campaign Hong Kong Isn’t About Winning, But Guaranteeing A Fight

Ahead of his 22nd fight (and win) in mid October, Honk Kong’s most famous boxer Rex Tso fronted a Nike campaign in Asia led by a striking spot that >>

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Liverpool Again Link With Standard Chartered  For Seeing Is Believing Via Audio Piece ‘N64 Hear the Kop Roar’ Liverpool Again Link With Standard Chartered  For Seeing Is Believing Via Audio Piece ‘N64 Hear the Kop Roar’

Liverpool Again Link With Standard Chartered  For Seeing Is Believing Via Audio Piece ‘N64 Hear the Kop Roar’

Standard Chartered and Liverpool FC teamed up to help eliminate avoidable blindness through the bank’s flagship community programme ‘Seeing is Believing’ activated at Anfield with an audio Kop Roar >>

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Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars

Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars

Vice Sports, the self-proclaimed media channel dedicated to telling stories ‘beyond the game’ has linked with Michelin for a video and editorial series called ‘The 16 Project’ which profiles >>

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La Cimade ‘Living Is Winning’ Cause Campaign Leverages Paris 2024 & Sports Ads To Highlight Refugee Crisis La Cimade ‘Living Is Winning’ Cause Campaign Leverages Paris 2024 & Sports Ads To Highlight Refugee Crisis

La Cimade ‘Living Is Winning’ Cause Campaign Leverages Paris 2024 & Sports Ads To Highlight Refugee Crisis

French human rights organisation La Cimade piggy backs the spike in French Olympic related glorified sports advertising with a campaign called ‘Living Is Winning’ which aims to raise the profile >>

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Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign

Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign

Ahead of the new NBA season, official broadcaster Fox Sports launched a provocative subway campaign in New York asking whether the city’s home team Knicks were ‘Hopeful or Hopeless’.

 

Fox >>

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Mastercard & MLB Launch “This Could Be You” World Series (On-Field Gear Handout) Sweepstakes Mastercard & MLB Launch “This Could Be You” World Series (On-Field Gear Handout) Sweepstakes

Mastercard & MLB Launch “This Could Be You” World Series (On-Field Gear Handout) Sweepstakes

MLB payments partner Mastercard offered one luck fan a chance to walk onto the field and give out championship apparel to the 2017 World Series-winning team as part of >>

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Adidas Launches First Campaign AS New NHL Kit Partner With ‘What If Hockey…’ Spot Adidas Launches First Campaign AS New NHL Kit Partner With ‘What If Hockey…’ Spot

Adidas Launches First Campaign AS New NHL Kit Partner With ‘What If Hockey…’ Spot

As the puck drops on the new National Hockey League (NHL) season, new kit supplier Adidas unveils its first official uniforms and ushers in the start of the season >>

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Ronaldo’s ‘El Tornado’ Skill Move Fronts EA Sports’ Fifa 18 Launch Work & Aims To Link Gaming To Culture Ronaldo’s ‘El Tornado’ Skill Move Fronts EA Sports’ Fifa 18 Launch Work & Aims To Link Gaming To Culture

Ronaldo’s ‘El Tornado’ Skill Move Fronts EA Sports’ Fifa 18 Launch Work & Aims To Link Gaming To Culture

EA Sports has created a new signature Ronaldo skill move, called the Tornado’ to sit at the heart of its launch campaign for the latest iteration of the world >>

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Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots

Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots

Nike rolls out a new short film called ‘The Conversation’ based on Rio Ferdinand interviewing Cristiano Ronaldo to promote the early October launch of the new CR7 boot series.

 

Pushing >>

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Adidas Speeds Up  Robo Manufacturing Revolution Via ‘Speedfactory: The Future Of How We Create’ Adidas Speeds Up  Robo Manufacturing Revolution Via ‘Speedfactory: The Future Of How We Create’

Adidas Speeds Up Robo Manufacturing Revolution Via ‘Speedfactory: The Future Of How We Create’

Working with Stink Studios, adidas has released a new marketing film introducing its ‘Speedfatcory’: something the brand describes as the future of shoe manufacturing.

 

The new spot juxtaposes the physical >>

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