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Nike Challenges Chinese Cultural Conventions With ‘Don’t Call Me Precious’ Kids Campaign (Ads/Events/Memes) Nike Challenges Chinese Cultural Conventions With ‘Don’t Call Me Precious’ Kids Campaign (Ads/Events/Memes)

Nike Challenges Chinese Cultural Conventions With ‘Don’t Call Me Precious’ Kids Campaign (Ads/Events/Memes)

A new integrated campaign in China, which translates as ‘Don’t Call me Precious’, sees Nike challenge the traditional cultural stereotype of the overprotected and deferential child.

 

Spanning television, digital and >>

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Manchester United Stars Recite Motivational Poetry In New Chinese Chevrolet Campaign Manchester United Stars Recite Motivational Poetry In New Chinese Chevrolet Campaign

Manchester United Stars Recite Motivational Poetry In New Chinese Chevrolet Campaign

Manchester United shirt sponsor Chevrolet activates its partnership through a new Chinese campaign, called ‘Poem’, that sees players recite motivational poetry from some of the planet’s most famous writers.

 

This >>

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Nike Launches Multi-Phase Korobka Influenced ‘Never Ask’ World Cup Campaign In The Host Country Nike Launches Multi-Phase Korobka Influenced ‘Never Ask’ World Cup Campaign In The Host Country

Nike Launches Multi-Phase Korobka Influenced ‘Never Ask’ World Cup Campaign In The Host Country

The Russian ‘Never Ask’ campaign is one of the three principle strands of Nike’s World Cup marketing: the other two being ‘Going Brazilian’ (which focuses on its principle team >>

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Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work

Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work

The second week of June saw official Formula One sponsor Heineken launch a fresh phase of its ongoing ‘When You Drink, Never Drive’ initiative with new creative fronted by >>

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Adidas & Parley Team Up For Global, Participatory ‘Run For The Oceans 2018’ Cause Campaign Adidas & Parley Team Up For Global, Participatory ‘Run For The Oceans 2018’ Cause Campaign

Adidas & Parley Team Up For Global, Participatory ‘Run For The Oceans 2018’ Cause Campaign

Adidas and Parley are teaming up again on the ‘Run For The Oceans’ cause campaign: a global running movement that uses the power of sport to raise awareness for >>

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The Economist Kicks Off Live Russia 2018 Marketing Linked To Global Issue Analysis On World Cup Digital Hub The Economist Kicks Off Live Russia 2018 Marketing Linked To Global Issue Analysis On World Cup Digital Hub

The Economist Kicks Off Live Russia 2018 Marketing Linked To Global Issue Analysis On World Cup Digital Hub

The Economist is running a Russia 2018 responsive marketing campaign that uses match scores to a fulcrum for debating global topics.

 

These reactive World Cup ads, in the Economist’s familiar >>

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Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games

Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games

Samsung Electronics Australia kicked-off a campaign built on its endorser partnership with Socceroos star Tim Cahill called ‘ TIMVITE’: an interactive digital initiative campaign that encourages Australian football fans >>

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Kia Motors Launches ‘Two Little Feet’ Campaign & reveals India’s First Official Match Ball Carriers At Russia 2018 Kia Motors Launches ‘Two Little Feet’ Campaign & reveals India’s First Official Match Ball Carriers At Russia 2018

Kia Motors Launches ‘Two Little Feet’ Campaign & reveals India’s First Official Match Ball Carriers At Russia 2018

Kia Motors has launched a new campaign in India to unveil its Official Match Ball Carriers (OMBC) for the FIFA World Cup.

 

Kia, which is FIFA’s official automotive partner alongside its >>

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Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals

Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals

The payments brand aimed to leverage World Cup fever in Latin America and the Caribbean with a kids cause initiative that set out to see company provide 10,000 meals >>

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VW Invites US Soccer Supporters To ‘Jump On The Wagen’ And Back An Alternative World Cup Team VW Invites US Soccer Supporters To ‘Jump On The Wagen’ And Back An Alternative World Cup Team

VW Invites US Soccer Supporters To ‘Jump On The Wagen’ And Back An Alternative World Cup Team

Surprising at it seems, Russia 2018 marks the first time in more than three decades that the United States mens national team is not playing in the FIFA World >>

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