The real-time marketing trend goes on and this week’s stand out piece of digital opportunism came from restaurant brand Nando’s in response to the news of Sir Alex Ferguson’s >>
May 08, 2013
Digital Shirt & TVC Lead HSBC Lions ‘Legendary Journey’
HSBC, principle sponsor of the British and Irish Lions, is building excitement around the team’s upcoming tour of Australia with a new film, TV spot and interactive YouTube experience.
The >>
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May 03, 2013
H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars
H&M, in its fourth year as an official Coachella sponsor, focused its activation around the first ever exclusive Coachella pool party called ‘H&M Love Music Coachella’.
The exclusive, invite-only 13 April event >>
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May 02, 2013
Coachella Hangout & Music Track Launch Fruttare In US
Unilever’s is putting music sponsorship at the heart of its US launch campaign for ice cream product Fruttare with a Coachella Festival partnership combining with consumer-created music track collaboration >>
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May 02, 2013
Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Long term Coachella partner Heineken added further tech wizardry and experiential gadgetry to its activation foe the 2013 festival.
April’s music extravaganza saw it official beer/malt beverage sponsor provide Wi-Fi for >>
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May 02, 2013
JetBlue’s Social Campaign Supports J Collins’ Courage
Over the last few weeks we’ve seen the convergence of politics and sponsorship right across the landscape: from gun legislation, through human rights, to sexuality.
First the National Rifle Association >>
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May 02, 2013
Audi’s Slopedia 3D Ski Maps Leverage FIS Sponsorship
Audi is leveraging its rights as the headline sponsor of the FIS Ski World Cup with a new initiative to film and digitally map all the best ski slopes >>
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May 01, 2013
Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End
Audi is rolling out a wide range of promotions to leverage its sponsorship of Marvel’s new movie Iron Man 3.
A fleet of Audi models features in the film: most >>
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Apr 26, 2013
Vine Baseball Cards Front Playstation MLB13 The Show
Market leading baseball game, Sony Playstation’s MLB 13: The Show, ran an Opening Day campaign for its latest new season edition that modernised a classic baseball collecting tradition by >>
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