Mar 29, 2012
McDonald’s ‘Quality-Led’ Absolute Radio Sponsorship
An eight week deal between McDonald’s and Absolute Radio sees the fast food giant sponsor the radio station’s breakfast shows, including the flagship weekdays With Christian O’Connell and Saturday >>
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Mar 19, 2012
Jameson’s St Patrick’s Day Global Parties & Broadcast
On March 16 Jameson tried to get consumers around the world and embrace their Irish spirit with its unofficial sponsorship of St Patrick’s Day. The famous Irish >>
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Feb 13, 2012
Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Madonna’s Super Bowl half time show may have racked up viewing figures that outshone the game itself, but the real music-marketing showcase is the GRAMMY Awards. Perhaps the most >>
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Aug 04, 2011
Claro’s 10&21K Sponsorship Inc’s Radio Tracking ID Tag
South American phone giant Claro added a new element to its ongoing name sponsorship of the Buenos Aires Half Marathon this year with a real time social media app >>
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Nov 17, 2010
LA Kings Launch Pandora Personalised Fan Radio
Market leading personalised radio service Pandora has linked with the Los Angeles Kings NHL franchise on an innovatively tightly targeted marketing campaign called “Be Part of the Pride”. >>
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Jun 23, 2010
Guitar Hero & Absolute Radio: One Last Dream 2010
To promote the launch of the latest release of the classic Guitar Hero game, the brand’s marketers teamed up with Absolute Radio to run the One Last Dream competition. >>
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Jan 04, 2010
Magic More Than Deal = Ad Free Commercial Radio
UK insurance brand More Than aims to maintain ongoing dialogue with customers and amplify its ‘offering more’ positioning via this Magic radio station ‘Indulgence’ sponsorship. The objective is >>
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Jan 04, 2010
Sony Walkman Backs Kiss Audience Station Takeover
This experiential radio sponsorship aimed to generate buzz about Sony’s Walkman MP3 products in the lead up to Christmas saw the radio brand temporarily remove all of its regular >>
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Mar 04, 2009
Vauxhall & talkSPORT Link On Perception Campaign
Vauxhall Commercial Vehicles (VCV) seamlessly integrated its messaging into talkSPORT’s sponsorship of the Premier League to build a close relationship with football fans could be fostered and alter its >>
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