Oct 21, 2012
RedBull Stratos Content Marketing Or Supersonic Sponsorship?
What a show! The world watched in astonishment as the Red Bull Stratos space diving project saw the energy drink and media brand partner with daredevil Felix Baumgartner >>
No Comments
May 18, 2012
Wrigley’s 5 RPM’s French/US Live Online Music Experience
Wrigley’s 5 Gum is collaborating with YouTube and French music blog La Blogotheque on an initiative called The Switch – a set of exclusive concerts shot in private >>
No Comments
May 10, 2012
Skol/Google’s Digital Cyber Carnival Collaboration
Brazilian beer brand has linked with search giant Google to spread and share the experience of Carnival across the digital space as well as in the physical world. >>
No Comments
Apr 05, 2012
Jaguar Sponsors Wall St Journal Digital Open House
Jaguar has teamed up with US financial newspaper powerhouse The Wall Street Journal (WSJ) to open up its paywall and make its digital content free for all readers in >>
No Comments
Mar 29, 2012
Hilton & Steinway’s Lennon & Ono Led ‘Piano For Peace’
Premium piano maker Steinway & Sons and global hotel group Hilton have teamed up to celebrate anniversary of John and Yoko’s bed-in peace protest with a initiative called ‘Piano >>
No Comments
Feb 29, 2012
TED Partners With Scott/Fox On ‘Prometheus Trailer’ Talk
In one of the more innovative brand partnerships in recent years, TED (the non for profit organisation dedicated to ‘Ideas Worth Spreading’) has linked with 20th Century Fox >>
No Comments
Feb 24, 2012
Ronaldo’s Own Mobile App With Unique Access/Content
Real Madrid superstar Cristiano Ronaldo has rolled out is own new official Mobile App. The objective is partly to cut out the ‘middle man – whether team or >>
No Comments
Feb 16, 2012
Fosters Funny Facebook App & New Partridge Series
Foster’s has rolled out an app for Facebook’s Timeline to showcase its exclusive digital comedy content on Fosters Funny. The Fosters Funny Facebook App, created by Lean >>
No Comments
Feb 12, 2012
Orange’s Social ‘Pulse’ Film Tool Leverages BAFTA Sponsorship
The awards season is in full swing an movie-and-music sponsor Orange leverages its title sponsorship rights for the BAFTAs with a new initiative called Orange Pulse. Activating round >>
No Comments
Aug 04, 2011
Claro’s 10&21K Sponsorship Inc’s Radio Tracking ID Tag
South American phone giant Claro added a new element to its ongoing name sponsorship of the Buenos Aires Half Marathon this year with a real time social media app >>
No Comments
