May 01, 2013
Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End
Audi is rolling out a wide range of promotions to leverage its sponsorship of Marvel’s new movie Iron Man 3. A fleet of Audi models features in the >>
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Nov 19, 2012
Sony Norway’s Waterproof Phone SkyFall Cinema Stunt
Throughout the autumn Sony has been globally and locally activating its sponsorship of the latest Bond film with all sorts of secret agent style marketing initiatives (from the >>
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Mar 13, 2012
IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
A three-way collaboration between IndyCar, the Indianapolis Motor Speedway (IMS) and DreamWorks Animation in a movie-themed partnership. The US open wheel racing brands have teamed up with the >>
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Feb 15, 2012
Team GB & Ralph Lauren Romance on Valentine’s Day
Despite Team GB’s cute Love Actually-style viral, Valentine’s Day 2012 was largely free from innovative romance-fuelled sponsor activation. The British Olympic Association’s Team GB webfilm, promoting its ‘Our >>
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Sep 28, 2011
Nike, Universal & Michael J Fox Create McFly Trainers
Nike, in partnership with NBC Universal, has released a set of limited edition Marty McFly sneakers/trainers from Back to the Future II in a CSR initiative to >>
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Aug 03, 2011
Film2Go: Orange Wednesday Online On Thursday
France Telecom mobile operator Orange has refreshed its long running film partnership programme ‘Orange Wednesdays’ by teaming up with Apple for Onlne Orange Thursdays. This new scheme >>
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Jun 23, 2011
Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
Wimbledon’s new 3D broadcast partner Sony is revisiting its iconic ‘Balls’ TVC with a new TV spot and online film promoting its Wimbledon partnership. 2011 saw Sony >>
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Apr 18, 2011
Fox’s Rio Ties With Angry Birds For Super Bowl
Even some of those planning Super Bowl commercials understand that multi-tasking is a reality that even the great American big game can’t prevent. Statistics suggest more than half of >>
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Dec 03, 2010
Games Retailer & Cinema Chain Viral Collaberation
A staged break-in at a cinema by a grop of gamers intent on playing their game on a huge movie-size screen was the launch of a promotional campaign >>
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Jul 28, 2010
Levi’s Sponsors Alamo’s Outdoor Screening GPS Hunt
As the summer arrives, Levi’s is reviving the American Open Air Movie tradition by sponsoring an initiative with Alamo to screen nine iconic films – in a location >>
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