Optus Sport Launches ‘Fancestry’ To Help Australian Fans Find A Premier League Team Optus Sport Launches ‘Fancestry’ To Help Australian Fans Find A Premier League Team

Optus Sport Launches ‘Fancestry’ To Help Australian Fans Find A Premier League Team

Optus has launched a new digital platform called ‘Fancestry’ to help Australian football fans discover their football heritage and which English Premier League side they were born to support. >>
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L’Oreal’s Snapchat Specs On Golden Globes Red Carpet & ‘Your Skin, Your Story’ Ceremony Launch L’Oreal’s Snapchat Specs On Golden Globes Red Carpet & ‘Your Skin, Your Story’ Ceremony Launch

L’Oreal’s Snapchat Specs On Golden Globes Red Carpet & ‘Your Skin, Your Story’ Ceremony Launch

The official sponsor of the Golden Globes became an early sponsor adopter of Snapchat Spectacles as three of the beauty brand’s ambassadors wore the glasses to give viewers a >>
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Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream) Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)

Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)

Fitbit aims to inspire reality TV viewers to keep healthy via an X Factor partnership designed to take the brand into the UK mass market and add an emotional >>
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Oscars Activation > Cookie Stunt, Acceptance Speech Ads & Millennial Targeting Oscars Activation > Cookie Stunt, Acceptance Speech Ads & Millennial Targeting

Oscars Activation > Cookie Stunt, Acceptance Speech Ads & Millennial Targeting

The Oscars, despite falling TV audiences, remains an A-List property for the very biggest advertisers.   Sponsors like Cadillac and Kohl’s, plus ad-space buyers like IBM, McDonald’s and Samsung >>
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Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle

Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle

In addition to his direct and cutting contribution to the #OscarsSoWhite debate, Chris Rock’s other big message on the night was #GirlScoutCookiesSoGood as the host ensured blockbuster brand placement >>
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Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads

Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads

For its Academy Awards activation, photo agency Getty Images used its official stock pictures from each of the ‘Best Picture’ nominees to create 15-second film social shorts.   For >>
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Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads

Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads

Gone are the generic urban nightscapes, the sweeping mountain road rural backdrops, the uber-stylised dynamic product shots and all the other auto ad clichés and in comes a series >>
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McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad

McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad

McDonald’s ran a 30-second ‘Good Morning Oscars’ spot during the 2016 Academy Awards celebrating its All Day Breakfast and featuring a narrative built around its own ‘acceptance speech’ to >>
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Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI

Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI

IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ >>
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Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events

Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events

The theme of Kohl’s Oscars campaign is ‘gratitude’ and the TV ad approach pays homage to classic Oscars winners’ acceptance speeches: with speech narrative played over family moments that ‘celebrate >>
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