Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End

Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End

Audi is rolling out a wide range of promotions to leverage its sponsorship of Marvel’s new movie Iron Man 3.   A fleet of Audi models features in the >>
Posted by j.edwards No Comments
Morrisons #BGT Sponsorship Leads Marketing Overhaul Morrisons #BGT Sponsorship Leads Marketing Overhaul

Morrisons #BGT Sponsorship Leads Marketing Overhaul

Morrisons’ Britain’s Got Talent (#BGT) activation lies at the heart of a major business revamp led by two huge ITV show sponsorships (#BGT and Saturday Night Takeaway) and an >>
Posted by j.edwards No Comments
Sainsbury’s New C4 Branded Content TV Cooking Show Sainsbury’s New C4 Branded Content TV Cooking Show

Sainsbury’s New C4 Branded Content TV Cooking Show

The new Sainsbury’s David Beckham Active Kids campaign isn’t the only London 2012 follow-up that Sainsbury’s has rolled out in recent weeks.   Beckham has grabbed attention fronting campaigns >>
Posted by j.edwards No Comments
MasterCard’s ‘Priceless Remakes’ At 2013 BRIT Awards MasterCard’s ‘Priceless Remakes’ At 2013 BRIT Awards

MasterCard’s ‘Priceless Remakes’ At 2013 BRIT Awards

Last month we analysed MasterCard’s ‘Priceless Remakes’ campaign which fronted its BRIT Awards 2013 sponsorship activity and this week saw the culmination of the project during the 20 February >>
Posted by j.edwards No Comments
Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes

Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes

Last week we explored MasterCard’s 2013 Brits activation, but during Wednesday night’s ceremony it was quick response ambush work from paint brand Dulux that won our ‘Marketing Around The >>
Posted by j.edwards No Comments
Pepsi Links With Vevo For Grammys New Artist Series Pepsi Links With Vevo For Grammys New Artist Series

Pepsi Links With Vevo For Grammys New Artist Series

Pepsi links with The Recording Academy and entertainment platform Vevo for its ‘Best New Artist’’ video series to provide music lovers with a richer Grammy’s experience through a behind-the-scenes, >>
Posted by j.edwards No Comments
Blossom Hill Sponsors Channel 5’s Dallas Return Blossom Hill Sponsors Channel 5’s Dallas Return

Blossom Hill Sponsors Channel 5’s Dallas Return

Blossom Hill, the Percy Fox & Co wine, has signed a seven-figure deal to sponsor the return of the 80s soap Dallas on Channel 5 as part of a >>
Posted by j.edwards No Comments
World Listens: 2013 GRAMMY Work Focus On New Talent World Listens: 2013 GRAMMY Work Focus On New Talent

World Listens: 2013 GRAMMY Work Focus On New Talent

‘The World Is Listening’ is the new campaign from The Recording Academy and CBS promoting the 55th GRAMMY Awards (as well as the title of unrelated records from a >>
Posted by j.edwards No Comments
MasterCard’s BRITs 2013 ‘Priceless Remake’ Videos MasterCard’s BRITs 2013 ‘Priceless Remake’ Videos

MasterCard’s BRITs 2013 ‘Priceless Remake’ Videos

Ever dreamed of what it’s like to be your favourite musician and of experiencing a slice of their life? Well MasterCard’s BRIT Awards 2013 activation offers you just such >>
Posted by j.edwards No Comments
Molsen Canadian’s Hockey Champs Mobile Wake Up Call Molsen Canadian’s Hockey Champs Mobile Wake Up Call

Molsen Canadian’s Hockey Champs Mobile Wake Up Call

Now that the lockout is over, Molson Canadian (the official and exclusive beer brand of the NHL) is back running regular NHL activation such as its ‘Pro For A >>
Posted by j.edwards No Comments