ACTIVATIVE PLATFORM ISSUE 3

ACTIVATIVE PLATFORM ISSUE 3

An in-depth look at the 2012 Paralympic Games (inc interviews with the rights holder IPC and features on the first Paralympic-specific sponsor Sainsbury's and host broadcaster C4), plus retail's evolving role in sponsorship and London's ice skating boom. The magazine is free to download, so please share it with colleagues, contacts and friends. Download Issue 3 Q1 2013 (pdf)

Archive

Activative Monthly

Activative Monthly

January 2013 Snapshot

Highlights include Xmas & New Year participatory campaigns, NHL lockout reactions and tactics, Skyfall spy experiences, 6 Nations data insights, Super Bowl pre-game work & Adidas product launches. Download January 2013 pdf
Activative Platform Back Issues

Activative Platform Back Issues

Platform Issue 1 (Q3 2012)

The future of the IOC's Olympic TOP programme, Coca-Cola and Lloyds TSB's London 2012 campaign strategies, amplifying live music partnership and news approaches to opera and tennis sponsorship. Download Issue 1 Q3 2012 pdf
Activative Annual

Activative Annual

Activative Annual 2012

Our yearly interactive sponsorship trends review explores the best in contemporary activation: from arts and culture, to music and sport, we focus on the most innovative and original work from the past 12 months. Download Annual Report
Platform Back Issues

Platform Back Issues

Platform Issue 21 (2011)

The sponsored pantomime trend, showcasing QPR's partnership strategy, tennis sponsors reconnect with youth, grass roots activation effectiveness and why social media sponsorship isn't simply about stats. Download Issue 21 (2011)
Platform Back Issues

Platform Back Issues

Platform Issue 20 (2011)

An analysis of Unilever and Tate Modern's 12-year partnership, a review of ground-breaking sponsorship pioneers (Coca-Cola, Disney & Heinz) and an exploration of how universities attract sponsors. Download Issue 20 (2011)
Platform Back Issues

Platform Back Issues

Platform Issue 19 (2011)

Is Big Brother-style product placement sponsorship, can neuroscience match properties to brands, is longevity key to soccer sponsors, is lead-in or legacy more important for LOCOG sponsors? Download Issue 19 (2011)
Platform Back Issues

Platform Back Issues

Platform Issue 18 (2011)

Barclay's Boris Bike deal and public sector sponsorship implications, cutting through the football clutter, challenges and opportunities in women's' sport sponsorship and examining the Bribery Act. Download Issue 18 (2011)
Activative Annual

Activative Annual

Activative Annual 2011

Our yearly interactive sponsorship trends review explores the best in contemporary activation: from arts and culture, to music and sport, we focus on the most innovative and original work from the past 12 months. Download Annual Report
Platform Back Issues

Platform Back Issues

Platform Issue 17 (2010)

Delivering local/communal events, fighting for arts funding, Paralympic popularity explained, the greatest sports marketing innovation ever and how Twitter is changing the paid partnership landscape. Download Issue 17 (2010) pdf
Platform Back Issues

Platform Back Issues

Platform Issue 16 (2010)

Naming rights deals uncovered, any space left in soccer sponsorship, Martin Lindstrom's Mind Games, banking sponsorship strategy in a financial crisis, plus Metro Bank's money and music. Download Issue 16 (2010) pdf