Nov 26, 2011
Sponsorship & Gaming > Think Sponsorship!
Activative’s presentation on the role of gaming in sponsorship activation and on sponsoring games at Think!’s November conference Download presentation pdf.
No Comments
Nov 14, 2011
Corona Ready To Serve App Game Promotes ATP Final
Corona is stepping up its ATP World Tour sponsorship activation with the release of a free tennis mobile app. Launched to boost brand and sponsorship awareness in the >>
No Comments
Nov 09, 2011
Man City Embed EA Deep Into Club’s Culture And Its Economics
“Sponsorship in its traditional form is dead,” so says Manchester City FC’s head of partnerships Luis Vicente. “You have to come up with something that is an embedded, >>
No Comments
Aug 20, 2011
Playstation & Punchdrunk: Game Launch Experience
Punchdrunk teamed up with Playstation 3 for an experiment in immersive gaming theatre under the Waterloo Station Arches. Immersive theatre company Punchdrunk was recruited by Sony Playstation to >>
No Comments
Jul 15, 2011
Oakley’s You Vs Cavendish Digital Race Challenge
Fans of customised, first person sports films, interactive games and the Tour de France will love Oakley’s new digital campaign which gives players the chance to race against >>
No Comments
Apr 18, 2011
Fox’s Rio Ties With Angry Birds For Super Bowl
Even some of those planning Super Bowl commercials understand that multi-tasking is a reality that even the great American big game can’t prevent. Statistics suggest more than half of >>
No Comments
Jan 12, 2011
Xbox’s Sky Sponsorship Mixes Dance Show & Game
Sky and Xbox launch an exclusive dance-focused sponsorship campaign co-promoting both a new TV show from the former and a new game from the latter. New MTV/Harmonix >>
No Comments
Dec 15, 2010
Doritos & EA Sports Link on 3D Madden NFL 11 Game
As the play-offs heat up and bring fans ever close to this year’s Miami Super Bowl, two NFL sponsors have collaborated to bring 3D to the record breaking >>
No Comments
Dec 03, 2010
Games Retailer & Cinema Chain Viral Collaberation
A staged break-in at a cinema by a grop of gamers intent on playing their game on a huge movie-size screen was the launch of a promotional campaign >>
No Comments
Nov 10, 2010
EA Sports & Coors Light Launch Madden NFL 11 In-Bar
EA Sports has been focused on partnering with other NFL sponsors in its promotional launch of Madden NFL 11. In addition to its collaboration with Doritos on the online >>
No Comments
