May 01, 2013
Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End
Audi is rolling out a wide range of promotions to leverage its sponsorship of Marvel’s new movie Iron Man 3. A fleet of Audi models features in the >>
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Mar 18, 2013
JC Penney’s 6 Sentimental Spots For The 2013 Oscars
Long-time Oscar broadcast sponsor JC Penney launched a major series of six new commercials during ABC’s 2013 Academy Awards programme. All of the TVCs ran under the retailer’s >>
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Mar 01, 2013
Grey Poupon’s Retro & Real-Time Work Is Oscar Winner
Blending retro TV with a twist and real time marketing, classic Kraft mustard brand Grey Poupon was a surprise marketing winner at the 2013 Oscars. The premium mustard >>
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Jan 30, 2013
EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
New telecoms brand EE has begun leveraging its 2013 British Academy Film Awards rights with an initial focus on the EE Rising Star Award EE is the title >>
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Jan 30, 2013
Esurance Facebook Fans Vulcanize Via Star Trek Tie-In
Insurer Esurance is offering trekkies and film fans exclusive assets (from behind-the-scenes footage to prizes) as part of its Facebook-led ‘Star Trek Into Darkness partnership with Paramount Pictures. >>
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Nov 19, 2012
Sony Norway’s Waterproof Phone SkyFall Cinema Stunt
Throughout the autumn Sony has been globally and locally activating its sponsorship of the latest Bond film with all sorts of secret agent style marketing initiatives (from the >>
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Nov 12, 2012
Bondwagon: UK Brands Leverage Bond’s Skyfall
The James Bond franchise is a unique phenomenon: with 23 successful movies and counting, many marketers consider the series as being as close as one can get to aligning >>
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Nov 09, 2012
Intelligence Gathered: Sony’s Global Skyfall Campaign
October saw Sony launch a global product ad campaign, ‘Intelligence Gathered’, to amplify its sponsorship of the latest Bond film on the very day of the movie’s UK >>
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Nov 09, 2012
Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Perhaps the most interesting element of Coke Zero’s Skyfall activation was its intriguing train station experiential Bond-style action stunt. Centred on an ordinary looking soft drinks machine >>
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Nov 06, 2012
Heineken’s SkyFall ‘Crack The Case’ Sponsorship
Heineken’s ‘Crack The Case’ spearheads the beer brand’s Skyfall activation and fronts a reported $45m investment in the 23rd James Bond film. Making the most of Heineken’s >>
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