Mastercard Partners With Riot Games As First Global Partner Of League Of Legends Mastercard Partners With Riot Games As First Global Partner Of League Of Legends

Mastercard Partners With Riot Games As First Global Partner Of League Of Legends

Mastercard has penned a global partnership with Riot Games’ League Of Legends – the world’s largest eSport property in a deal that will see it roll out its ‘Priceless >>
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EA Sports Teases ‘FIFA 19 Champions Rise’ With Digital Spot Focusing One Live Action Montage EA Sports Teases ‘FIFA 19 Champions Rise’ With Digital Spot Focusing One Live Action Montage

EA Sports Teases ‘FIFA 19 Champions Rise’ With Digital Spot Focusing One Live Action Montage

September 19 saw EA Sports leverage the start of the 2018/19 iteration of the UEFA Champions League with the launch of its campaign promoting ‘FIFA 19 Champions Rise’.   >>
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Giannis Antetokounmpo Fronts NBA 2K 19 ‘They Will Know Your Name’ Cover Campaign Giannis Antetokounmpo Fronts NBA 2K 19 ‘They Will Know Your Name’ Cover Campaign

Giannis Antetokounmpo Fronts NBA 2K 19 ‘They Will Know Your Name’ Cover Campaign

NBA 2K19 unveils its new edition cover art with the continuation of its ‘They Will Know Your Name’ campaign spearheaded by a video featuring Giannis Antetokounmpo.   The creative >>
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Puma Expands ‘Do You Stories’ With Skylar Diggins-Smith & Lauren Lovette For International Women’s Day Puma Expands ‘Do You Stories’ With Skylar Diggins-Smith & Lauren Lovette For International Women’s Day

Puma Expands ‘Do You Stories’ With Skylar Diggins-Smith & Lauren Lovette For International Women’s Day

Puma continues its ‘Do You Stories’ initiative in March, with a new commercial featuring basketball star basketball player Skylar Diggins-Smith and NYCB principal dancer and choreographer Lauren Lovette, timed >>
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Gillette Activates Team SoloMid Sponsorship With ‘eSports Athletes Chasing Their Best’ Campaign Gillette Activates Team SoloMid Sponsorship With ‘eSports Athletes Chasing Their Best’ Campaign

Gillette Activates Team SoloMid Sponsorship With ‘eSports Athletes Chasing Their Best’ Campaign

While debate continues as to whether eSport is really sport, Gillette makes its stance clear in a February ‘Chasing Their Best’ campaign leveraging its recent Team SoloMid (TSM) sponsorship. >>
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Honda’s ‘R vs R’ Stunt Sees A Virtual Car Race A Real One In Mixed Reality Forze Motorsport 7 Initiative Honda’s ‘R vs R’ Stunt Sees A Virtual Car Race A Real One In Mixed Reality Forze Motorsport 7 Initiative

Honda’s ‘R vs R’ Stunt Sees A Virtual Car Race A Real One In Mixed Reality Forze Motorsport 7 Initiative

Could a virtual gamer driver beat a real professional track racer?   That’s the question Honda posed in its new mixed reality race stunt – ‘R vs R’ – >>
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Latest Adidas ‘Here To Create’ Ad Bridges 2017/2018 With Ultimate Influencer Festive Table Debate Latest Adidas ‘Here To Create’ Ad Bridges 2017/2018 With Ultimate Influencer Festive Table Debate

Latest Adidas ‘Here To Create’ Ad Bridges 2017/2018 With Ultimate Influencer Festive Table Debate

Adidas continued its ‘Here To Create’ concept through the festive season with a blockbuster global December spot featuring a plethora of stars from across the sport and entertainment landscape >>
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Ronaldo’s ‘El Tornado’ Skill Move Fronts EA Sports’ Fifa 18 Launch Work & Aims To Link Gaming To Culture Ronaldo’s ‘El Tornado’ Skill Move Fronts EA Sports’ Fifa 18 Launch Work & Aims To Link Gaming To Culture

Ronaldo’s ‘El Tornado’ Skill Move Fronts EA Sports’ Fifa 18 Launch Work & Aims To Link Gaming To Culture

EA Sports has created a new signature Ronaldo skill move, called the Tornado’ to sit at the heart of its launch campaign for the latest iteration of the world >>
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Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions

Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions

Mid September saw Lululemon launch its first ever men’s campaign, called ‘Strength To Be’, which aims to challenge traditional perceptions of masculinity.   The Canadian active wear brand’s new >>
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