May 01, 2013
Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End
Audi is rolling out a wide range of promotions to leverage its sponsorship of Marvel’s new movie Iron Man 3. A fleet of Audi models features in the >>
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Apr 15, 2013
Samsung’s Sydney Opera House Sails Imaging Initiative
Samsung is activating its recent partnership with the Sydney Opera House by offering Australians a chance to interact with the nation’s flagship architectural gem by having their own photo >>
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Mar 18, 2013
JC Penney’s 6 Sentimental Spots For The 2013 Oscars
Long-time Oscar broadcast sponsor JC Penney launched a major series of six new commercials during ABC’s 2013 Academy Awards programme. All of the TVCs ran under the retailer’s >>
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Mar 01, 2013
Grey Poupon’s Retro & Real-Time Work Is Oscar Winner
Blending retro TV with a twist and real time marketing, classic Kraft mustard brand Grey Poupon was a surprise marketing winner at the 2013 Oscars. The premium mustard >>
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Feb 28, 2013
Amex London Fashion Week Foursquare/FashionInsiders
The second season of American Express’ multi-year partnership with the British Fashion Council (BFC) sees the Official Card Partner of London Fashion Week (LFW) spearhead its card members special >>
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Feb 21, 2013
Vodafone’s Own ‘London Fashion Week’ Nail Polish
Vodafone, title sponsor of Vodafone London Fashion Weekend, spearheaded its event marketing on Valentine’s Day by launching its own bespoke Vodafone Nail Varnish. As principle partner of the >>
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Jan 30, 2013
EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
New telecoms brand EE has begun leveraging its 2013 British Academy Film Awards rights with an initial focus on the EE Rising Star Award EE is the title >>
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Jan 30, 2013
Esurance Facebook Fans Vulcanize Via Star Trek Tie-In
Insurer Esurance is offering trekkies and film fans exclusive assets (from behind-the-scenes footage to prizes) as part of its Facebook-led ‘Star Trek Into Darkness partnership with Paramount Pictures. >>
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Jan 30, 2013
Farmers Insurance Wedding At Pasadena Roses Parade
Nothing says New Year quite like a sponsored wedding. On 1 January 2013, Farmers Insurance leveraged the annual Tournament Of Roses Parade’s 54 million strong TV audience to >>
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Nov 19, 2012
Sony Norway’s Waterproof Phone SkyFall Cinema Stunt
Throughout the autumn Sony has been globally and locally activating its sponsorship of the latest Bond film with all sorts of secret agent style marketing initiatives (from the >>
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