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Apr 26, 2013
Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape >>
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Nov 15, 2012
Swedbank’s CSR ‘Friendship Arena’ Naming Rights Move
The new Swedish nation stadium, which was officially opened on 14 November with a friendly football match between Sweden and England, was originally slated to be called the >>
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May 23, 2012
Gillette’s ‘Great Start’ Facebook Coaching Grants
Parent company P&G’s global Olympic sponsorship might be all about mums, but Gillette’s brand manager Jared Regan says its ‘Great Start’ campaign aims to involve ‘tracksuit dads’. Launched >>
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May 18, 2012
Iraqi Youth Orchestra Tour Leverages Social & Salon
The days of the Victorian era salon concert, it seems, aren’t quite over. Last week saw a partnership event for The National Youth Orchestra of Iraqi (NYOI) take place >>
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Oct 21, 2011
Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby
Betfair, the official betting partner of Manchester United, has found a connector that it hopes will appeal to both sets of football fans during the weekend of the >>
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Aug 27, 2011
BMW & Guggenheim Link On Sustainable Urban Lab
BMW has joined with the Guggenheim Foundation to collaborate on a public think tank syle project called, somewhat unimaginatively The BMW Guggenheim Lab. The venture aims to research >>
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Aug 01, 2011
Baseball Link To Band Of Buds Friends Initiative
Band of Buds is the US beer brand’s competition to find the best ‘Crew’ in America. What’s a Crew? Simply four friends who believe that they are the best >>
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Jul 11, 2011
Giant’s Real Riders Campaign Sponsors People Not Pros
As the 2011 Tour De France gets under way in France, bike brand Giant Australia launches a campaign that diverts the company’s sponsorship budget away from professional >>
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Jul 06, 2011
Mitsubishi Diverts NOTW AdSpend To Childline
The automotive brand demonstrated its low latency credentials as it diverted its News Of The World advertising spend to kids charity Childline. The move came in response to >>
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Jun 22, 2011
Levi’s Film Workshop: Art In The Streets
The Levi’s Film Workshop has produced a new film charting the history of graffiti as the centrepiece of the Art In The Streets Exhibition in the Geffen Contemporary >>
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