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Apr 26, 2013
Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape >>
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Mar 11, 2013
J&J/Pearson Drive Action Via ‘HalfTheSky’ Facebook Game
In the build up to World Women’s Day, Johnson & Johnson and The Pearson Foundation activated their partnerships with The Fistula Foundation and Room To Read by bringing game >>
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Feb 15, 2013
Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
A stand out feature of Mercedes-Benz’s New York Fashion Week activation was its innovative blending of design style, CSR programme and social media competition for its ‘Fashion Plates’ initiative. >>
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Nov 20, 2012
AT&T’s ‘Red Bull Pit Wall’ At Inaugral US F1 GP Fan Fest
While AT&T aims to inspire and excite fans in the F1 experience through its Red Bull Racing sponsorship by displaying a Red Bull F1 car at its in-store showcase >>
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Jul 09, 2012
Brazilian Soccer Club’s CSR Blood Donation Kit Scheme
The beautiful game, it seems, is in the blood of most Brazilians, but Vitoria FC has launched a new campaign to see if its fans are willing to >>
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May 23, 2012
Gillette’s ‘Great Start’ Facebook Coaching Grants
Parent company P&G’s global Olympic sponsorship might be all about mums, but Gillette’s brand manager Jared Regan says its ‘Great Start’ campaign aims to involve ‘tracksuit dads’. Launched >>
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May 19, 2012
H&M’s ‘Kiss For A Cause’ Coachella Campaign
H&M’s ‘Kiss for a Cause’ campaign is dedicated to raising funds and awareness for Fashion Against AIDS. Just one of several cause-related campaigns that the high street fashion retailer, >>
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Apr 06, 2012
Hairy Hockey As NHL’s Play Off ‘Beard-A-Thon’ Begins
The NHL Playoffs are approaching so it’s time for this season’s ‘Beard-A-Thon’ to begin. The campaign, which leverages the long-standing ice hockey tradition of players not shaving >>
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Sep 28, 2011
Nike, Universal & Michael J Fox Create McFly Trainers
Nike, in partnership with NBC Universal, has released a set of limited edition Marty McFly sneakers/trainers from Back to the Future II in a CSR initiative to >>
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Sep 13, 2011
Chipotle/Willie Nelson Link On Sustainable Fast Food
Not a traditional sponsorship, but a compelling, real and relevant initiative led by an ambassador partnership saw US restaurant chain Chipotle Mexican Grill collaborate with iconic country singer >>
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