Jan 15, 2013
Coke Partners With WWF On Global Polar Bear Initiative
In tandem with the release of Coca-Cola’s new Polar Bear short film, the soft drinks giant has rolled out a new Arctic conservation initiative in partnership with eco charity WWF. >>
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Mar 12, 2012
P&G Partners London Mayor For Olympic Capital Clean Up
A quick vacuum before the in-laws come to stay is one thing, but what do you do when the entire world comes to your place to watch The Olympics? >>
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Feb 21, 2012
BP’s 2012 Target Neutral Eco Work Rebuilds Brand Image
Six months into its above-the-line London 2012 activation activity, BP is ramping up the focus on its ecology promises and sustainability initiatives – and February 2012 research suggests >>
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Sep 13, 2011
Chipotle/Willie Nelson Link On Sustainable Fast Food
Not a traditional sponsorship, but a compelling, real and relevant initiative led by an ambassador partnership saw US restaurant chain Chipotle Mexican Grill collaborate with iconic country singer >>
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Aug 27, 2011
BMW & Guggenheim Link On Sustainable Urban Lab
BMW has joined with the Guggenheim Foundation to collaborate on a public think tank syle project called, somewhat unimaginatively The BMW Guggenheim Lab. The venture aims to research >>
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Jul 21, 2011
Ecover Sponsor WWF’s Blue Mile Aquatic Challenge
The Blue Mile campaign is an international WWF initiative aimed at raising awareness of the pollution and degradation of the world’s waterways. Environmentally friendly household products brand Ecover has >>
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Jul 19, 2011
Coke & WWF’s Eco Plant Billboard Absorbs Pollution
Coca-Cola has collaborated with The World Wide Fund for Nature (WWF) in The Philippines in order to put up the planet’s first eco friendly ‘plant billboard’. Manila’s most >>
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Jul 11, 2011
Team Sky’s Rainforest Rescue At Tour De France
Following on from the eco initiative’s activation throughout the Tour of Britain, Team Sky are using the Tour De France to highlight its sponsor’s effort to save 1 billion >>
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Jul 01, 2011
ATP & Corona Link On Causes & Courts: Save The Beach
It’s June, so it must be time for tennis and Wimbledon. Well, yes to tennis, but this campaign isn’t exactly the green grass of All England Club >>
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Jun 12, 2011
EDF Backs Britain Bike Week With Eco/Economy Message
EDf Energy’s Team Green Britain, which lies at the forefront of the utility company’s sponsorship programme, is again backing Britain Bike Week. A national celebration of cycling, 2011’s >>
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