CSR / Cause » Education »
Apr 26, 2013
Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape >>
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Mar 11, 2013
J&J/Pearson Drive Action Via ‘HalfTheSky’ Facebook Game
In the build up to World Women’s Day, Johnson & Johnson and The Pearson Foundation activated their partnerships with The Fistula Foundation and Room To Read by bringing game >>
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Oct 19, 2012
Western Union’s ‘Pass’ UEFA Europa Educational Initiative
Patrick Vieira is the brand ambassador and front man for Western Union’s new educational CSR initiative that activates its rights as the new Global Partner of the UEFA >>
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May 23, 2012
Gillette’s ‘Great Start’ Facebook Coaching Grants
Parent company P&G’s global Olympic sponsorship might be all about mums, but Gillette’s brand manager Jared Regan says its ‘Great Start’ campaign aims to involve ‘tracksuit dads’. Launched >>
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May 09, 2012
BMW, Mulberry & Deutsche Bank @ Frieze Art Fair NYC
Early May saw the inaugural Frieze New York art fair take place in the unique setting of Randall’s Island Park (overlooking the East River) with interesting backing from Deutsche >>
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Mar 12, 2012
Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
PepsiCo, in its fourth year as platinum sponsor of South By Southwest (SXSW), is spearheading its festival activation with its ‘What If? Unconference’ Reflecting the creative thinking and >>
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Jul 20, 2011
HSBC & R&A Partner On ‘Golf Roots’ Youth Programme
In July 2011 The Open title sponsor HSBC unveiled its youngster targeted ‘Golf Roots’ programme in tandem with The R&A. Expanding its relationship with the sport’s guardian body, the >>
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Apr 25, 2011
MLB & Budweiser’s Heroes Home Run Programme
Each and every home run in this year’s baseball season will see the Anheuser-Busch beer brand Budweiser donate $100 to the military charity Folds Of Honor Foundation. The >>
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Apr 18, 2011
Aegon Backs Scottish Breakfast Club
One much admired business to community education-led scheme is Aegon’s role as founding partner of the Breakfast Club initiative in Scotland. Closely watched and much praised by sponsorship professionals, >>
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Apr 18, 2011
100,000 Lessons From British Gas’ Pools 4 Schools
A direct, immediate and physical approach to skills training, British Gas’ ‘Pools 4 Schools’ scheme physically puts swimming pools into schools and communities across the UK. Pools 4 Schools >>
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