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Apr 12, 2013
Head & Shoulders Launches MLB’s ‘Season of the Whiff’
P&G’s Head & Shoulders shampoo brand has linked up with LA Angels pitcher and campaign ‘mane man’ CJ Wilson to launch its 2013 CSR-led campaign called the ‘Season Of >>
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Jan 30, 2013
Farmers Insurance Wedding At Pasadena Roses Parade
Nothing says New Year quite like a sponsored wedding. On 1 January 2013, Farmers Insurance leveraged the annual Tournament Of Roses Parade’s 54 million strong TV audience to >>
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Jan 18, 2013
Kraft Suspends Hockeyville Reinvests In HockeyGoesOn
In late November 2012 Kraft became the first major sponsor of the 2012-13 NHL season to go public and cancel its NHL ‘Hockeyville’ activation and divert some of the >>
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Feb 08, 2012
Are Super Bowl Backers GE & Chrysler Being Political?
Is there a place for politics in sponsorship activation? This debate has resurfaced in the USA after NFL sponsors Chrysler and GE used their spots in this >>
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May 26, 2011
Penalty’s ‘Shirt, Facebook & App’ Anti-Racist Campaign
Brazilian sportswear brand Penalty – which is both a sponsor and kit supplier to leading Rio de Janeiro team Vasco Da Gama – has unveiled a third kit >>
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May 11, 2011
Barclays Spaces For Sport For China’s Migrant Kids
Barclays ‘Spaces for Sports’ launches a three-year partnership with global sports charity ‘Right To Play’ to support disadvantaged migrant children in China. The ‘Empowerment Through Sport’ partnership address the >>
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Apr 26, 2011
Naked Wine Angels Sponsor Small Wine Start-Ups
Naked Wines is backing a 20,000-strong community of wine drinkers, the ‘Naked Wine Angels’, who sponsor 25 individual winemakers to make them exclusive wines. With echoes of the >>
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Apr 18, 2011
Barclays Brand London’s Boris Bikes
Last year the marketing world was chatting about the impressive statistics of Barclaycard’s branded Waterslide mobile gaming app, but this year the gossip has focused on Barclays sponsorship of >>
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Apr 18, 2011
Levi’s Ready To Make Braddock Work
Levi’s ‘Ready To Work’ commitment to revitalising and redeveloping the Pennsylvania town of Braddock is part of the brand’s wider ‘Go Forth’ idea. Whilst not officially a sponsorship, Levi’s >>
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Apr 18, 2011
Aegon Backs Scottish Breakfast Club
One much admired business to community education-led scheme is Aegon’s role as founding partner of the Breakfast Club initiative in Scotland. Closely watched and much praised by sponsorship professionals, >>
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