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Jan 15, 2013
Coke Partners With WWF On Global Polar Bear Initiative
In tandem with the release of Coca-Cola’s new Polar Bear short film, the soft drinks giant has rolled out a new Arctic conservation initiative in partnership with eco charity WWF. >>
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Feb 02, 2012
Coke’s Bears Host Live Social Super/Polar Bowl Party
In September 2011 Pepsi signed a mammoth 10-year sponsorship with the NFL worth a staggering $2.3bn, but even this weight of cash can’t prevent rival Coca-Cola from ambushing >>
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Sep 13, 2011
Chipotle/Willie Nelson Link On Sustainable Fast Food
Not a traditional sponsorship, but a compelling, real and relevant initiative led by an ambassador partnership saw US restaurant chain Chipotle Mexican Grill collaborate with iconic country singer >>
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Jun 01, 2011
PETA Challenges KFC’s Ravens Sponsorship
People for the Ethical Treatment of Animals (PETA) have launched a campaign against the NFL’s Baltimore Ravens and their owner Steve Bisciotti. over the team’s sponsorship deal with fast >>
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May 01, 2011
Pedigree & Battersea’s Artic Dog Sled Challenge
Pedigree, official dog food supplier to Battersea Dogs & Cats Home, is running a blog on its own brand site, Twitter and Facebook pages charting the adventures of fundraiser >>
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Mar 01, 2011
DFS Launches Crufts Online TV Channel
DFS, the title sponsor of the Kennel Club’s annual Crufts show, is backing an online digital TV channel carrying online highlights of the event. DFSCrufts.tv not only provides free >>
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Jan 01, 2011
PETA’s Sexy Vegetable Super Bowl Ad Banned Twice
Animal rights group PETA (People For The Ethical Treatment Of Animals) know a thing or two about generated buzz through controversy. In 2009 it released a highly controversial >>
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Jun 01, 2010
Pedigree Partners With Battersea Dogs & Cats Home
June 2010 saw Pedigree expand its sponsorship of London’s famous Battersea Dogs & Cats Home. The deal sees Pedigree become the official dog food supplier of the 150-year-old >>
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May 13, 2010
Puma Launches Africa Unity Kit In ‘Play For Life’ Initiative
With a heritage of supporting selected African teams at big competitions, Puma’s ‘Play For Life’ World Cup CSR campaign was inspired by Africa’s sun, sky and soil. At >>
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Feb 01, 2010
PETA’s Seal Badge Ambushes Vancouver Olympics
Trading of commemorative event pins has become something of a competitive event itself as Olympic pins have become valuable collectables to some. PETA has used this insight to >>
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