Apr 26, 2013
Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape >>
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Apr 12, 2013
Head & Shoulders Launches MLB’s ‘Season of the Whiff’
P&G’s Head & Shoulders shampoo brand has linked up with LA Angels pitcher and campaign ‘mane man’ CJ Wilson to launch its 2013 CSR-led campaign called the ‘Season Of >>
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Mar 11, 2013
J&J/Pearson Drive Action Via ‘HalfTheSky’ Facebook Game
In the build up to World Women’s Day, Johnson & Johnson and The Pearson Foundation activated their partnerships with The Fistula Foundation and Room To Read by bringing game >>
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Feb 15, 2013
Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
A stand out feature of Mercedes-Benz’s New York Fashion Week activation was its innovative blending of design style, CSR programme and social media competition for its ‘Fashion Plates’ initiative. >>
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Jan 30, 2013
Farmers Insurance Wedding At Pasadena Roses Parade
Nothing says New Year quite like a sponsored wedding. On 1 January 2013, Farmers Insurance leveraged the annual Tournament Of Roses Parade’s 54 million strong TV audience to >>
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Jan 18, 2013
Kraft Suspends Hockeyville Reinvests In HockeyGoesOn
In late November 2012 Kraft became the first major sponsor of the 2012-13 NHL season to go public and cancel its NHL ‘Hockeyville’ activation and divert some of the >>
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Jan 15, 2013
Coke Partners With WWF On Global Polar Bear Initiative
In tandem with the release of Coca-Cola’s new Polar Bear short film, the soft drinks giant has rolled out a new Arctic conservation initiative in partnership with eco charity WWF. >>
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Nov 20, 2012
AT&T’s ‘Red Bull Pit Wall’ At Inaugral US F1 GP Fan Fest
While AT&T aims to inspire and excite fans in the F1 experience through its Red Bull Racing sponsorship by displaying a Red Bull F1 car at its in-store showcase >>
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Nov 15, 2012
Swedbank’s CSR ‘Friendship Arena’ Naming Rights Move
The new Swedish nation stadium, which was officially opened on 14 November with a friendly football match between Sweden and England, was originally slated to be called the >>
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Oct 19, 2012
Western Union’s ‘Pass’ UEFA Europa Educational Initiative
Patrick Vieira is the brand ambassador and front man for Western Union’s new educational CSR initiative that activates its rights as the new Global Partner of the UEFA >>
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