Sponsors use new media to link Wembley to the world as Champions League Final becomes world’s biggest annual sports event. Download free report pdf..
Real-Time Rugby: Six Nations Starts With Sponsor Focus On Live Match Activation
As the Six Nations kicks off rugby sponsors (from tournament partners to team backers) are focusing on enhancing the consumer experience of the game with an array of real-time activations that range from leveraging Big Data into insightful in-game sports statistics, to live action gaming initiatives and even post-game physical utilities. Here we look at three of the most interesting new Six Nations campaigns.
May 17, 2012
INT’L TRENDS PRESENTATION > NFL 2012 PARTNER SUMMIT
Activative’s global activation trends and creative stimulus presentation at 2012 NFL Canada’s International Partner Summit in Toronto.
Download presentation pdf.
Mar 17, 2012
LONDON 2012 CAMPAIGN CASE STUDY > BRITISH AIRWAYS
Analysis of the Tier One Official Airlines Partner’s sponsorship activation inc. objectives, strategy and multi-phase campaign analysis.
Download case study pdf.
Oct 07, 2012
Olympic Consumer-Centric Strategies > ACA Digital
London 2012 sponsors switch from brand- to consumer-centric strategies; we look at how this trend plays out in content, live and social. Download Presentation pdf.
Jan 17, 2012
Rugby World Cup 2011 > Sponsor Activation Review
The World Cup is rugby’s biggest event, but for advertisers, partners & sponsors NZ ’11 presented as many challenges as opportunities. Download report extracts pdf..
Nov 11, 2011
Sponsorship Gamification: Think! Conference
Activative’s presentation on the role of Fun, Gaming & Entertainment in sponsorship activation at Think!’s November conference
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