Oscars Activation > Cookie Stunt, Acceptance Speech Ads & Millennial Targeting Oscars Activation > Cookie Stunt, Acceptance Speech Ads & Millennial Targeting

Oscars Activation > Cookie Stunt, Acceptance Speech Ads & Millennial Targeting

The Oscars, despite falling TV audiences, remains an A-List property for the very biggest advertisers.   Sponsors like Cadillac and Kohl’s, plus ad-space buyers like IBM, McDonald’s and Samsung >>
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Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle

Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle

In addition to his direct and cutting contribution to the #OscarsSoWhite debate, Chris Rock’s other big message on the night was #GirlScoutCookiesSoGood as the host ensured blockbuster brand placement >>
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Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads

Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads

For its Academy Awards activation, photo agency Getty Images used its official stock pictures from each of the ‘Best Picture’ nominees to create 15-second film social shorts.   For >>
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Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads

Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads

Gone are the generic urban nightscapes, the sweeping mountain road rural backdrops, the uber-stylised dynamic product shots and all the other auto ad clichés and in comes a series >>
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McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad

McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad

McDonald’s ran a 30-second ‘Good Morning Oscars’ spot during the 2016 Academy Awards celebrating its All Day Breakfast and featuring a narrative built around its own ‘acceptance speech’ to >>
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Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI

Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI

IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ >>
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Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events

Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events

The theme of Kohl’s Oscars campaign is ‘gratitude’ and the TV ad approach pays homage to classic Oscars winners’ acceptance speeches: with speech narrative played over family moments that ‘celebrate >>
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Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars

Total Beauty Gives $10K To Charity After Black Star Mix-Up At Race-Sensitive Oscars

During its social ambush of the 2016 Oscars campaign, the cosmetics brand Total Beauty mixed up two of Hollywood’s leading black stars, mistaking Whoopi Goldberg for Oprah, on its >>
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Academy of Motion Picture Arts and Sciences & ABC’s ‘Dream Gold’ Oscars Promo Academy of Motion Picture Arts and Sciences & ABC’s ‘Dream Gold’ Oscars Promo

Academy of Motion Picture Arts and Sciences & ABC’s ‘Dream Gold’ Oscars Promo

The Academy and ABC’s dreamy promotional campaign for the 88th Oscars carries the tagline ‘We All Dream In Gold’ runs across multiple platforms.   The tagline, which was written >>
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