Mar 22, 2013
Baileys & Matis Toronto Fashion Week ‘Bottle Dress’
Baileys Irish Cream teamed up with Canadian designer Lucian Matis to promote the brand’s new bottle design and brand refresh during Toronto Fashion Week with a unique dress made of broken glass. >>
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Mar 11, 2013
Doritos SXSW Consumer-Controlled 62ft #BoldStage
Doritos’ giant #BoldStage, a 62-foot Twitter-powered vending machine stage, is the centrepiece of its sponsorship activation at 2013 South By Southwest (SXSW). Equipped with a four-story-tall LCD screen, >>
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Mar 11, 2013
Taco Bell Consumer-Created SXSW Music ‘Rockumentary’
Taco Bell is turning its own fans and South By Southwest festival goers into music video directors for its ‘Feed The Beat’ SXSW 2013 project. Continuing its marketing >>
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Feb 28, 2013
Amex London Fashion Week Foursquare/FashionInsiders
The second season of American Express’ multi-year partnership with the British Fashion Council (BFC) sees the Official Card Partner of London Fashion Week (LFW) spearhead its card members special >>
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Feb 21, 2013
Vodafone’s Own ‘London Fashion Week’ Nail Polish
Vodafone, title sponsor of Vodafone London Fashion Weekend, spearheaded its event marketing on Valentine’s Day by launching its own bespoke Vodafone Nail Varnish. As principle partner of the >>
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Feb 15, 2013
Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
A stand out feature of Mercedes-Benz’s New York Fashion Week activation was its innovative blending of design style, CSR programme and social media competition for its ‘Fashion Plates’ initiative. >>
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Mar 29, 2012
Dewar’s Sponsors TED Tech With Audi Visual Installation
For a second year running, Scotch whiskey brand Dewar has linked up with TED to sponsor its annual technology conference TED and this year debuted its ‘Dewar’s Hub’ >>
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Mar 19, 2012
Jameson’s St Patrick’s Day Global Parties & Broadcast
On March 16 Jameson tried to get consumers around the world and embrace their Irish spirit with its unofficial sponsorship of St Patrick’s Day. The famous Irish >>
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