Jeremy is a Founder of Activative and is the Director Of Content – focusing on the consultancy and editorial aspects of the business and on steering the company’s strategic development. His responsibilities range from developing deeper client relationships, building the brand, expanding the team’s core offerings and skills sets, as well as editing, presenting, writing and speaking.
He is particularly interested on how sponsors can enhance and improve experiences without coming between the content and the consumer. He is also a believer in the necessity for rights holders and sponsors to be ever more open, honest and transparent about their activation as he fights off the marketing cynicism that inevitably comes with old age.
Before founding Activative, Jeremy was the founder and director of Xtreme Insight, the consultancy division of media intelligence provider Xtreme Information. Jeremy has also worked for media consultancy Human Capital and previously he worked as a journalist in the media, financial, legal and political arenas.
He holds Masters degrees in Journalism (from Northwestern University, Chicago) and in Philosophy (from Emmanuel College, Cambridge).